Google lays out tools to navigate its next phase: At its Marketing Livestream, the tech giant announced even more shoppable features, as well as a slew of more privacy-minded ad options.
The past year has been a whirlwind for many brands as they readjusted their marketing efforts to keep up with the changing landscape. One such brand, direct-to-consumer (D2C) company Peace Out Skincare, learned to be more nimble as it navigated a then-emerging platform—TikTok—and the Gen Z customers it caters to.
Even before the pandemic, ecommerce channel advertising was attracting a lot of attention from advertisers—especially in verticals like consumer packaged goods (CPG)—as well as retailers, which hoped to add new higher-margin revenue streams to their businesses after seeing Amazon’s success in the area. Amazon had become the No. 3 digital ad seller in the US thanks primarily to placements on its ecommerce property, and companies including Walmart, Target, and eBay had been growing similar businesses.
On today's episode, we discuss how concerned we should be about Netflix's slow start to the year, which activities people will do at home versus in-person (if both were safe and possible), how TikTok can convince people to buy things on its platform, details about a Twitter Blue subscription service, whether a travel recovery already happened, some interesting facts about 'Forrest Gump,' and more. Tune in to the discussion with eMarketer director of forecasting Oscar Orozco, forecasting analyst Peter Vahle, and analyst at Insider Intelligence Blake Droesch.
Bed Bath & Beyond offers same-day delivery via DoorDash: The new partnership broadens DoorDash’s footprint and allows the retailer to keep pace with the ecommerce craze.
For consumers, AR is increasingly important: Snapchat and Publicis Media released findings spanning use, interest, and future outlook of AR experiences and brand opportunities.
Amazon’s flagship sales event is reportedly scheduled for June despite historically taking place in July—and being delayed to October in 2020—in a bid to maximize the event’s performance.
On today's episode, we discuss whether a federal privacy law is still expected this year, some case studies of how companies are building trust in emerging technologies through privacy, and some best practices on how to differentiate on privacy. We then talk about major retailers' Q1 earnings, why Google is opening a brick-and-mortar store, and whether kids being able to shop online by themselves will catch on. Tune in to the discussion with Insider Intelligence senior analyst Sara M. Watson and analyst Daniel Keyes.
Amazon's antitrust debut: DC's lawsuit marks the company's first formal complaint by the US government—but with several probes ongoing and with Amazon continuing its rapid expansion, more suits are certain to come soon.
Washington’s attorney general filed a complaint regarding Amazon’s pricing policy for third-party sellers, potentially opening the door for other platforms to compete with Amazon’s prices.
Apple and PayPal hinted at future plans for crypto payments, but concerns surrounding regulations and crypto’s volatility could dampen development.