Shopify will help you design a new living room: The platform acquired augmented reality (AR) startup Primer amid a time in which online DIY and home goods sales are skyrocketing.
US consumers are stocking up on apparel
On today's episode, we discuss how time spent watching TV is changing, how TV ads favorability stacks up against other formats, and what's contributing to TV ad spending's resilience. We then talk about Paramount+ introducing a new tier with ads, how much time people spend with subscription-based vs. ad-supported video, and how much money are people willing to spend for the video streaming entertainment. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Ross Benes.
Whether it’s the visitors’ app or in-park operations team, Universal Parks & Resorts is dedicated to delivering seamless guest experiences. To create relevant, immersive moments, the theme park relies on its core data and an integrated customer data platform (CDP). Watch Industry Voices: Spotlight on Travel with Universal Parks & Resorts’ Leah van Zelm, vice president of global marketing analytics.
The pandemic accelerated mobile trends by years, and these changes should stick even as the pandemic wanes. Many people were forced to use apps for food delivery, finance, fitness, and shopping, and they’ve become accustomed to these new behaviors. Even app categories that were hurt during the pandemic, such as travel or dating apps, have been resilient. People have acclimated to new forms of mobile shopping and activities, and they’ll be more willing to try mobile interfaces for other activities going forward.
Netflix wants to sell you more than streaming: The company launched a merch site with carefully curated collections of show-related clothing, jewelry, and even figurines as it turns toward a potentially Disney-like diversified future.
Affirm partnered with Shopify to give customers access to a BNPL solution, and Klarna got a $639 million cash injection to fund expansion.
We recently spoke with Joe Kudla, founder and CEO of Vuori, about the activewear brand’s upcoming brick-and-mortar expansion—including a pop-up in the Hamptons this summer—as well as its ongoing sustainability efforts.
On today's episode, we discuss some updates in the social audio landscape, whether convenience is outweighing price, if fashion rental can make a comeback, podcast ads versus other ad formats, changes in millennials' spending behaviors, how football players are similar to bears in more than just stature, and more. Tune in to the discussion with eMarketer analyst Nina Goetzen, forecasting analyst Peter Vahle, and analyst at Insider Intelligence Blake Droesch.
Mastercard will bring FinGo’s vein-scanning payments solution to more markets, and Visa is working on a biometric authentication solution for online transactions with the UAE’s Abu Dhabi Islamic Bank.