Amazon is adding Venmo as a payment method to reach younger shoppers: The partnership marks progress in PayPal’s efforts to monetize the mobile app and may pave the way for similar deals.
Amazon customers will be able to checkout with Venmo in 2022, which should drive the app’s revenues.
Social media platforms are racing to attract creators with monetization tools to drive a social commerce wave: Instagram’s new creator subscriptions are a way for the platform to offer money to creators outside of brand deals.
Shoppers face 2 billion out-of-stock messages despite early start to holiday season: Supply chain issues and historic demand are creating problems for consumers, but retail revenues are still expected to reach notable highs this season.
Snapchat’s ComplexCon campaign demonstrates its social commerce ambitions: Younger users in particular are more likely to purchase products without (physically) trying them on.
Roblox’s Q3 results demonstrate a metaverse on the rise: With revenue increasing 102% year over year, the platform has a legitimate shot at becoming an ongoing element in many marketers’ playbooks.
It's teaming up with Amber Group, Bitkub, and CoinJar in a region where 45% of consumers plan to use cryptos in the next year.
Find out how best to implement a customer data platform (CDP), and how marketing, analytics, and technology executives are embracing CDPs to operationalize data to power in-the-moment experiences.
Apple and Chewy will see the fastest ecommerce sales growth of the top 15 online retailers in the US this year, at 25.7% and 25.0% over 2020, respectively.
Christmas deals may be the new Thanksgiving tradition: While some retailers are offering Black Friday deals early to avoid supply chain bottlenecks, others are following Amazon’s lead of pulling the holiday shopping season forward.
Its focus on attracting large and diverse businesses cushioned revenues and volume. Now, it's looking to BNPL, cryptos, and Cash App.