Retail & Ecommerce

Consumers in Europe increasingly see brands in a much broader context. The public is becoming more alert to the ways companies and brands go beyond advertising and marketing to make other positive contributions—or not. The converse also applies: Brands that don’t step up to the plate, or are linked with counterproductive actions, can easily lose consumer approval.

Boomers may find digital shopping a stickier habit than expected: Lockdowns increased ecommerce spending for the generation, and many will continue to shop online post-pandemic.

Marketers and service professionals are using SMS messages in many ways.

Uber Eats doubled its sales last year: In addition to the surge in food delivery during the pandemic, the company's ability to cross-promote with its rides business (with both riders and drivers) helped drive growth.