Retail & Ecommerce

The number of monthly Instagram users in Western Europe will rise by 17.0% in 2020 to 132.8 million. That’s more than three times higher than the growth rate we had predicted before the pandemic (5.2%) and equates to 19.3 million new users from 2019.

Athletic apparel seller Vuori is dipping its toes in a new advertising realm with its first-ever TV commercials—an opportunity to spotlight its high-in-demand product category, as many consumers are gravitating toward activewear amid the pandemic.

China registered yet another record-breaking Singles’ Day, which took place last month. The shopping event generated RMB498.2 billion ($72.11 billion) in sales on Alibaba Tmall, up 85.6% year over year. Sales on JD.com rose by 32.8% over 2019 to RMB271.5 billion ($39.30 billion).

WhatsApp users can now shop by messaging vendors directly on the app, with Facebook likely targeting mobile-first markets like India and Brazil.