Twitter’s latest product road map updates put an emphasis on user experience and, of course, creators: The moves come amid increased competition from other major social players.
On today's episode, we discuss whether Facebook has reached a turning point, how people now feel about digital ads, if the world is ready for eSports endorsers or finance influencers (aka finfluencers), the pandemic pet boom, what we keep learning about customers' needs, how to make sure you treat in-office and remote workers fairly, a town with free alcohol, and more. Tune in to the discussion with eMarketer analysts Nina Goetzen and Blake Droesch, and senior analyst at Insider Intelligence Jasmine Enberg.
High-level departures spell more trouble for Facebook: The company’s long-time CTO will step down next year as Facebook addresses a flurry of negative press.
Bosworth’s promotion marks Facebook’s pivot toward a hardware-backed metaverse: The company’s head of VR and AR will replace Mike Schroepfer as CTO.
On today's episode, we discuss where augmented reality (AR) lands on the gimmick to utility scale, what AR looks like beyond fashion and beauty, and what the Carolina Panthers' new mixed-reality mascot might mean for marketers. We then talk about what authentic social commerce really means, why Stories never worked out for LinkedIn, and what we expect the reaction to Twitter's Super Follows will be. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Jasmine Enberg.
Facebook’s Oversight Board flexes its power with a review of the company’s whitelisting system: The autonomous board has the potential to make life complicated for the social platform.
YouTube is the most popular platform for non-TV video content in the US, with 65% of the country’s short-form video viewers using the service to watch user-generated content, video game livestreams, and the like.
The popularity of news content on social media is on the decline: News consumption on social media is going down as changes forced by regulators begin to take effect.
Disney targets up-and-coming influencers for win-win growth strategy: The company's new Creators Lab will help smaller influencers grow their followings—and give Disney access to an audience that’s primed for its marketing.
Influencer marketing is no longer just for beauty and fashion: The pandemic-induced interest in personal finance opened the door for a boom in “finfluencers,” or financial influencers.
On today's episode, we discuss Facebook's new Ray-Ban smart glasses, whether time spent on TikTok actually surpassed YouTube, what branded gaming on Roblox looks like, how to get noticed as a marketer, whether selling Super Bowl ads early is a good move, how to make friends while working from home, how two people reversed climate change in their hometown, and more. Tune in to the discussion with eMarketer principal analyst Suzy Davidkhanian, director of reports editing Rahul Chadha, and analyst at Insider Intelligence Blake Droesch.
House proposal would give the FTC oversight on privacy issues: The FTC’s battle with Big Tech may soon extend to data and privacy breaches if the proposal is approved.
Instagram knows it has ill effects on some teen users: This presents TikTok with an opportunity to pitch itself as a safer platform for content creators.
Instagram wants users to turn their Stories into Reels: The biggest influencers already post videos to their Stories more often than smaller accounts, making them perfect to promote Instagram’s TikTok competitor.
Facebook’s new in-house chip could improve its content recommendation and video tools: The rumored machine learning chip could be used to reduce costs and increase efficiency.
On today's episode, we discuss how much grocery shopping is being done online, where, and what's next for the space. We then talk about whether social media works better at convincing folks to buy things than email or text message, whether Urban Outfitters' new secondhand goods app can compete, and if virtual try-on technology will become the norm. Tune in to the discussion with eMarketer director of forecasting at Insider Intelligence Cindy Liu.
More governments try to stymie content moderation: Texas' and Brazil’s laws to suppress social media “censorship” would only make it more difficult to combat misinformation on the already-mistrusted social platforms.
On today's episode, we discuss why life may never be the same again, the significance of five minute TikTok videos, WhatsApp's General Data Protection Regulation (GDPR) fine, whether convenience really is king, drone deliveries, ways to energize a workforce during the pandemic, why some countries drive on the left (or the right) side of the road, and more. Tune in to the discussion with eMarketer principal analyst Suzy Davidkhanian, director of forecasting Oscar Orozco, and senior forecasting analyst at Insider Intelligence Peter Vahle.
TikTok star Addison Rae’s deal with Netflix shows how brands will find their next collaborator: The multifilm agreement demonstrates the importance of partnering with creators who have built-in followings.