TikTok opens up AR: Users will soon be able to create their own augmented reality filters if TikTok's beta test goes well, which could increase engagement and give marketers more options for organic content.
Facebook's answer to the decline of legacy trackers has advertisers nervous: The social media platform's server-side tracking tool CAPI puts the onus of user consent on advertisers.
Tencent's advertising and gaming growth is overshadowed by regulation: Advertising and gaming are promising avenues for the internet giant, but the Chinese government is cracking down.
The agency’s suit reaffirms its claim that Facebook engaged in anti-competitive behavior. Despite the additional evidence of Facebook’s monopoly status, the company will likely point to TikTok and other thriving apps as evidence to the contrary.
Spotify is becoming a hub for more forms of audio: Investments into creator economy tools show that the music and podcast app wants to be the go-to destination for formats and listeners of all kinds.
Retail investors and the investing-curious give Reddit a push: Thanks to January's meme-stock craze, the 16-year-old platform's user growth helped fuel increases in ad revenue, which will help the company dive into international expansion and video.
Twitter’s move toward greater accessibility causes issues: The social platform’s new layout helps users with low vision but makes it harder for some to tweet
On today's episode, we discuss where B2B marketing is headed and what some of the biggest challenges will be along the way. We then talk about our brand new influencer marketing spending forecast, what to make of TikTok Stories, and Instagram testing ads within its Shops tab. Tune in to the discussion with eMarketer principal analyst Jillian Ryan and senior forecasting analyst at Insider Intelligence Eric Haggstrom.
Facebook is rethinking privacy: A recent interview suggests that the company knows it needs to retool how it targets ads to reflect a growing privacy-conscious segment of its users.
Shane Pittson is the vice president of growth at oral-care provider Quip, overseeing advertising efforts and consumer research, optimizing lifetime value and customer acquisition costs, and improving retention rates. We recently spoke with Pittson about creating buzz for a brand, gaining retail distribution, Quip's brief stint on dating apps, and more.
On today's episode, we discuss Amazon's Q2 advertising performance, the true value of its ad business, and what to expect for the remainder of 2021. We then talk about Twitch's new “Stream Display Ads,” the significance of Amazon's near $1 billion fine, and why Tubi is on the up as Roku cools down a little. Tune in to the discussion with eMarketer senior forecasting analyst at Insider Intelligence Eric Haggstrom.
Instagram adds another ad product: The social platform is testing ad units within its Shops interface.
Twitter is now compliant in India: A longstanding fight between the social platform and one of its largest market's government just might be over.
Facebook scuffles with the FTC: The FTC chastised the tech giant last week for booting out an academic research project that was looking into its political ad targeting.
The FTC rebuked Facebook’s decision to disable the accounts of NYU researchers investigating the company’s political advertising. Though Facebook needs to limit data scraping to regain users’ trust, its own opaque transparency efforts are forcing independent researchers to violate its terms of service.
Discord courts brands: Jack in the Box is the latest in a string of brands attracted to the under-the-radar chat platform.
Facebook pursues privacy patina: Homomorphic encryption would potentially allow Facebook to target ads based on encrypted data without decrypting it. Though Facebook hopes this could help expand encryption while preserving privacy, it does nothing to address concerns over Facebook’s access to intimate personal data.
Twitter is offering researchers up $3,500 to uncover bias in its image cropping algorithm. Though bias bounty programs may reveal some instances of bias, they cannot hope to solve the broader issue of algorithmic bias entrenched within the bedrock of artificial intelligence.
Publicis announces partnership with TikTok: The deal is TikTok’s first strategic agency partnership, and marketers should expect more of those in the months ahead.
On today's episode, we discuss Twitter's Q2 performance, which features are likely to boost engagement, and what the rest of the year looks like. We then talk about what to make of Fleets being folded, the potential impact of Super Follows and Ticketed Spaces, and what, if anything, can give Clubhouse a second wind. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Jasmine Enberg.