Facebook’s replication station: The company is reportedly developing a Clubhouse dupe for its own portfolio, attempting to cash in on the audio app’s nascent popularity.
Instagram Reels will limit the spread of TikTok reposts: That could hamper the feature, as a good chunk of its content is still recycled from TikTok. But Reels' popularity with influencers could incentivize them to follow Instagram's wishes to post more original content.
Twitter works to become as customizable as possible: The platform closed out 2020 strong with solid user and revenue growth, which it attributed to its personalization efforts as it builds out new features.
More details on Twitter's rumored subscription services: The company is exploring reducing its dependence on ads by potentially introducing tipping, a paid version of TweetDeck, and a premium tier.
eMarketer associate analyst at Insider Intelligence Blake Droesch discusses Facebook's latest earnings, new advertiser exclusion controls, and privacy battle with Apple. He then talks about a study analyzing last summer's Facebook ad boycott, what to make of the Oversight Board's first few rulings, and the key to success on Instagram.
Snapchat hits 265 million DAU: The platform saw a 22% year-over-year jump in daily active users in Q4, but it’s not so bright-eyed about Q1 because of a rocky January and upcoming iOS changes.
Pinterest’s commerce efforts pay off: The discovery platform reported strong growth in both user numbers and ad revenues for Q4, driven by its shopping ad offerings.
Fast-casual restaurant chain Chipotle Mexican Grill is a pioneer in meme marketing, having incorporated memes into its social media strategies since mid-2018.
Live, audio-first platforms will likely have to have to address content moderation challenges with AI-enabled transcription and captioning tools.
Platforms invest in Black creators: Kicking off Black History Month, Big Tech companies are emphasizing support for Black creators, rolling out new initiatives altogether as they work to uplift the community and take a stand.
Earlier this week, Mars Wrigley’s M&M's brand gave fans a sneak peak of its Super Bowl ad via Zoom, its first-ever "virtual" debut. It’s just one of several efforts the company is working on leading up to Sunday’s big game.
eMarketer principal analyst at Insider Intelligence Nicole Perrin discusses whether major marketers will pull spending on social platforms because of brand safety and ethical concerns, what to make of Facebook's new advertiser “topic exclusion controls” test, and the types of content consumers prefer brands avoid the most. She then talks about tech companies introducing rules that favor their own business models, Facebook's relationship with political content, and whether Google is waving goodbye to Australia.
Instagram limits sharing posts to Stories: The platform says that users complained about the practice, betraying a growing discontent with the amount of influencer marketing and business cross-promotion on the app.
Can social media ban all the bullies?
eMarketer junior forecasting analyst Zach Goldner and senior forecasting analyst at Insider Intelligence Oscar Orozco discuss how US media use will change in 2021: Are fewer Americans watching TV, which digital devices are being used more, and how much time is spent with TikTok and Disney+? They then talk about how much people are willing to pay for TV streaming, virtually co-viewing digital content, and whether video games have replaced music as the most important aspect of youth culture.
You’ve got mail—from Facebook: The social giant is the second after Twitter to announce plans for a subscription newsletter service, but a lack of trust in the platforms could deter journalists.
eMarketer principal analysts Mark Dolliver and Sara M. Watson, vice president of research Jennifer Pearson, and junior analyst at Insider Intelligence Blake Droesch discuss the pivotal decision of Facebook's Oversight Board to ban former President Donald Trump, private search engines making a push, whether social media damages teenagers' health, whether baby boomers will want to shop online post-pandemic, Apple's reported paywalled podcast platform, what happens to astronauts when they're in space, and more.
Social media memes have been around for over a decade, but the last twelve months have solidified their position as a staple of digital communication. While the topics themselves are no laughing matter, lighthearted humor about shared struggles has become a coping mechanism—or simply a much-needed distraction—for many.
Twitter gets newsier: The social company bought newsletter publishing platform Revue as it works to provide creators an opportunity to grow their audiences and hopefully bring them back to Twitter.