Influencer marketing will keep booming this year. Instagram will capture a great deal of this growth in the short term, but TikTok is beginning to make a name for itself as an influencer marketing destination.
UK Facebook users to get curated news: Facebook is expanding its News tab to the UK after securing licensing deals with the country's major news providers.
eMarketer principal analyst at Insider Intelligence Debra Aho Williamson discusses TikTok's future: Can it keep operating in the US? If so, what will user growth and engagement look like going forward? She then talks about marketers' attitudes toward influencer marketing, major social media trends of 2021, and the prospects of live shopping on social media in the US.
TikTok ramps up its effort to pull in creators: The short-form video app launched a portal for creators, where TikTok creators can get advice on how to monetize content.
Memes can be an inexpensive and powerful tool for brands to connect and engage with their audiences on social media. They can help build brand equity and awareness through in-the-moment, lighthearted content.
Facebook Reality Labs VP suggests privacy matters more than the product experience. Even as Facebook struggles to make the pivot, privacy might finally become a competitive advantage.
Facebook's Oversight Board will review Trump's deplatforming. This will be a critical first test of the self-regulatory solution to the platform’s content moderation challenges.
eMarketer principal analysts Mark Dolliver and Sara M. Watson, along with junior analyst at Insider Intelligence Blake Droesch, discuss the true power of the social media giants, how Gen Z viewers like to consume sports, Twitter leaning into audio, news use on social platforms, how the pandemic has reshaped children's screen time, why people get "red eye" in photos, and more.
Influencer marketing is becoming ubiquitous among US marketers—it’s growing so quickly, in fact, that we’ve broken out influencer marketing in our forecast for the first time: We expect just over two-thirds (67.9%) of US marketers will use influencer marketing this year. But the medium’s rapid rise hasn’t allowed much time for marketers and platforms to adapt to the format. Marketers report having the most trouble with measurement and ROI.
Facebook's AI-driven automatic alt-text generator improves accessibility. That’s good for PR, and for the bottom line.
TikTok continues its ascent, but Instagram is still king.
In 2021, we expect more major marketers will pull or severely restrict their ad spending on social media platforms due to brand safety or ethical concerns.
Time ticks away on TikTok: US consumers now spend more time on TikTok than other social apps, according to new App Annie data—and that’s not surprising given how they use the app.
People rely on Facebook and Twitter for news, but they don't always trust it. As misinformation grows, so does advertiser wariness. We’ll likely see more ad pullback from social media in 2021.
Given 2020’s unprecedented stay-at-home public health crisis and the resulting spike in social network usage and time spent, Snapchat should have seen enormous user growth in Europe last year (as it did in several other regions). However, it looks like TikTok is drinking Snapchat’s milkshake across the Atlantic.
Snap acquired location data startup StreetCred this week, a move expected to help fuel its push into local commerce through Snap Maps and other location-based features.
The eMarketer team deliberated extensively to select the 10 key digital trends to watch in 2021 from a list of 43. Which trends narrowly missed the cut? Here’s our first in a series of additional transformative developments that ought to be on your radar in the year ahead.
With many retail stores temporarily closed during the pandemic, and more consumers turning online to buy goods, major social networks have taken steps to improve their ecommerce offerings.
Not every marketer does influencer marketing, but a large majority do. In our first-ever forecast, we estimate that 67.9% of US marketers with 100 or more employees will use influencers for paid or unpaid brand partnerships in 2021.
eMarketer senior analyst Ross Benes, principal analyst Mark Dolliver, and junior analyst at Insider Intelligence Blake Droesch discuss Disney+'s price increase and content slate, Amazon's foray into healthcare, whether mothers are actually moving over to TikTok, if co-viewing is here to stay, whether Amazon can draw NFL fans with an exclusive stream, how to easily get people to agree with an essay, and more.