Instagram's influencer shop test could boost affiliate marketing on the platform: Influencers may soon be able to create built-in, long-term repositories of products accessible directly from their profiles.
Issues of deceptive content, privacy, and safety continue to plague social media. Building user trust is critical for social platforms and their advertisers; it affects how users feel on social media sites and may also impact whether users want to engage with ads there.
Faze Clan's public offering will be a proving ground for public creator economy companies: The organization started in 2010—before influencers and creators were the norm—and its market performance could foreshadow similar moves from newer companies.
Instagram will now allow users to share content through their browsers: The much-requested feature could push more Instagram usage to desktops.
On today's episode, we discuss the most important trends in media, including what is happening with the rise of smart products, how concerning the plateauing of social media use is, and how people are using voice assistants in different ways. Tune in to the discussion with chief research officer at GlobalWebIndex Jason Mander and eMarketer principal analyst at Insider Intelligence Karin von Abrams.
Snap misses Q3 revenue goal by $3 million, citing iOS privacy changes: The platform’s bottom line was affected by supply chain issues and changes to app tracking via Apple, foreshadowing a rough quarter for other social platforms.
Even amid swirling controversies, Facebook is the single most popular US social network, with 83% of adult social media users in the US reporting that they visit the platform in a typical week.
Three in five US internet users said that discounts are what influence them to buy a product through social media ads, far more than the 44% who cited the brand’s trustworthiness and customer data practices.
Pinterest's new TikTok-like feature is more of a video discovery tool than an outright clone: Videos on the new Watch tab won't be separate from normal in-feed videos, so marketers don't need to develop entirely new campaigns around the feature like they had to with Instagram Reels.
The company could reveal a new overarching brand name as soon as next week and follow in the footsteps of Alphabet.
Internal Facebook documents appear to contradict claims made by the company around how well its AI tools find and remove harmful content.
A report from TikTok paints a clearer picture of how consumers shop on social media: The research comes as TikTok and other competitors launch a bevy of new social commerce features.
Facebook turns to EU to help develop its metaverse: The company plans to hire 10,000 EU residents in the next five years, with “highly specialized engineers” at the top of its wish list.
With LinkedIn’s China closure, the balance of tech soft power could be shifting: LinkedIn shut its doors in China, but Chinese companies like TikTok still operate freely in the US, which could become a pain point for the US government once again.
YouTube videos are the most popular media among US children online, with 85% of those surveyed watching that content recently.
Twitter’s ad-centric days aren’t over yet: The platform is still developing new advertising features that take user feedback into account.
Social media platforms in Australia could soon be on the hook for defamation or abuse posted by users: The country continues its year-long crackdown on Big Tech by proposing a measure which would force platforms to adopt new moderation policies, fast.
On today's episode, we discuss some suggested ways to rein Facebook in, a newly proposed social media model, the significance of the customer experience gap, what to expect from the new Instagram TV, how to create good thought leadership, when the best days to go into the office are, the scientific reason dogs are the best, and more. Tune in to the discussion with eMarketer director of reports editing Rahul Chadha, analyst Blake Droesch, and principal analyst at Insider Intelligence Paul Verna.
Twitter attempts to catch up to competitors’ advertising lead: The platform announced a few incremental improvements to its ad products—but will they be enough to compete with Facebook’s dominance?