Is crowdsourcing the future of content moderation? Twitter seems to think so, as it rolls out its Birdwatch initiative to more US users.
Uber’s new “Explore” tab makes it a major advertising player for events: The ridesharing app will recommend events and restaurants to users and allow them to purchase tickets.
Podcasts are an obvious play for Twitter but might not be a golden ticket: An in-testing podcast tab on the platform was leaked by a user.
US consumer data consumption is up to half a terabyte per month: Accelerating consumption is becoming unmanageable. Operators are pressured to find solutions while they scramble to improve the infrastructure.
For many content creators, Instagram isn’t everything. In the US, 41.0% of creators run websites or blogs to reach their audiences outside of social media. Newsletters and podcasts are also tools they use to staying connected. But perhaps most notably, 43.3% do not use anything other than social platforms.
Read the latest stories from Insider Intelligence about artificial intelligence in social media.
Google’s latest report shows how transparency has become crucial for social platforms: The company said it has banned thousands of Chinese spam accounts.
Levi, Estée Lauder executive departures demonstrate the complicated relationship between corporate and personal branding: Where does one end and the other begin?
TikTok’s longer and longer videos threaten YouTube’s throne: The platform’s meteoric rise has changed the way users engage with video.
As social network user counts reach new milestones, brand marketers can’t ignore this massive audience, its behaviors on different platforms, and the enhanced targeting capabilities now available from ad products.
The UK is proving to be a pivotal market for Reddit: the social platform’s London office is courting major agency advertisers as it looks to beef up its advertising business ahead of its IPO.
Big Tech faces dilemma in Russia-Ukraine conflict: While rushing to get refugees to safety, companies debate remaining neutral, which would seem like compliance with Russia, or leveling sanctions and risking retribution from the Kremlin.
Ukraine conflict presents a chance for social media to amend a history of misinformation: American tech firms clashed with Russia over the weekend, often rebuking its requests.
Tumblr taps subscriptions as an ad alternative: The platform is now offering ad-free scrolling for $4.99 a month, but that’s unlikely to turn its losses around as it sheds users.
Reddit gets its own AI content recommendation page: The new Discover tab will look a lot like Instagram’s Explore page, surfacing photos and videos from communities that users aren’t yet subscribed to.
LinkedIn launches podcast network: The platform has been trying to tap into the growing audio space and creator economy for more than a year.
TikTok’s adoption has exploded. In our inaugural forecast, we estimate that TikTok surpassed the 100 million user mark in the region last year. In 2022, users will surge 12.8% year over year (YoY) to 136.1 million. More than 3 in 10 internet users will be on the platform.
Meta puts AI at the center of the metaverse’s foundation: A glimpse into the company’s 10-year quest to build a VR future around AI reveals they are nowhere near finished and still have a long way to go
Facebook Reels’ global rollout comes with fresh ad formats: The new banner and sticker ads both attract creators to the platform and offer marketers performance ad options for short-form video.
Netflix’s comedy clip channel is a discoverability no-brainer: The streaming giant is bringing a TikTok-like feed of short videos to its TV app.