Shopping on Twitter—again: Twitter’s new “Shop Module” feature is its latest attempt to get people to buy on the platform, but competition in social commerce is already stiff.
On today's episode, we discuss what brand new forecasts the forecasting team cooked up in Q2, including social media buyers and buy now, pay later service users. We then talk about the 2021 NBA finals ratings, a landmark ruling that lets brands work with NCAA athletes, and why OOH ad prices are on the rise. Tune in to the discussion with eMarketer forecasting analyst Nazmul Islam and director of forecasting at Insider Intelligence Oscar Orozco.
Facebook announced it will make new Instagram accounts of users under age 16 private by default. While the move may provide a thin patina of privacy, it falls far short of addressing concerns about social media’s deleterious effects on minors.
Pinterest aims at creators: The platform's new features will help creators monetize, as well as promote the creation of social commerce-related content.
Facebook earnings: The company's Q2 earnings could shed light on the effects of Apple’s iOS 14.5 update, but it’s still on track to clear $100 billion in revenues by the end of the year.
TikTok’s rapid rise during the pandemic has been well-documented, but until recently, its fate had been uncertain due to increasing government scrutiny in several countries.
TikTok's power: The platform released numbers from commissioned research showing its influence over music and the impact brands can have when they use it right.
Tumblr gets paid subscriptions: The new feature is intended to attract Gen Z creators hoping to monetize their fanbase, but it may be a long shot, as the platform has been bleeding users since banning adult content in 2018.
Clubhouse opens up: The platform is ditching its invite-only model as it works to compete in the increasingly crowded social audio space.
Twitter's Q2 earnings: Expect to see an uptick in ad revenue growth but slowing user growth at today's earnings call.
HBO Max banks on Snapchat in latest subscriber growth effort: The app’s users will be able to watch a free episode of the “Gossip Girl” reboot (among other shows) with friends via a Snap Mini, as the streaming platform vies for more and younger eyes.
Content mod for users: Instagram is handing over the reins to users somewhat, with a new feature for them to select how much sensitive content they want to see in their Explore tab.
TikTok wants marketers to feel the Spark: The short form video app launched a new way for advertisers to tap into successful creator content with Spark Ads, as it continues to try to bring marketers in.
Stories are hardly a new social media format—they are nearly 8 years old on Snapchat and almost 5 on Instagram. But they are still heavily used for social media marketing, even as short-video platforms like TikTok have taken off.
Watch AR ecommerce at Snapchat's quarterly earnings: The company is sure to give more details on its push to make AR shopping a bigger part of its platform, especially after announcing two major partnerships earlier this week.
Protestors are using a US government-funded tool to bypass state-imposed social media restrictions. As global audiences are increasingly subject to censorship, Big Tech firms may need to offer features capable of bypassing local internet restrictions in order to serve those markets.
Influencer marketing spending in the US is set to grow more than 30% this year and surpass a key milestone. According to our inaugural forecast on US influencer marketing spending, the category will exceed $3 billion in 2021 and will surpass $4 billion next year.
K-pop group BTS teams up with YouTube’s Shorts: The two launched an exclusive dance challenge as the platform works to install a globalized base in the heady competition among short-form video apps.
Tensions rise over vaccine misinformation: Facebook and the Biden administration got into a scuffle over the weekend after the president said the platform's failure to curb all false stories about the COVID-19 vaccine prevented the US from reaching its July 4 vaccination goal.
On today's episode, we discuss social media moderation: How is new regulation keeping social media marketers honest, which social platforms are taking the lead on self-moderation, and how have brands already fallen foul of local laws. Tune in to the discussion as eMarketer principal analyst Bill Fisher hosts senior analysts Jasmine Enberg and Matteo Ceurvels.