Twitter’s Super Follows isn’t to attract new creators—it’s to keep the ones it has: As the platform slowly sheds US users, new monetization options and better anti-harassment features are the least it can do.
Instagram’s “10+ Days of Live Shopping” event is really for creators: The campaign is another sign that the platform is highly committed to social commerce growth, and creators will play a big role in achieving that goal.
On today's episode, we discuss the likelihood of an attention recession, if Peloton's troubles are temporary, what shoppers think of SMS marketing, Amazon's podcast moves, TikTok for small businesses, the best work-from-home perks a company can offer, how the weather can make you friendlier, and more. Tune in to the discussion with eMarketer director of reports editing Rahul Chadha, analyst Blake Droesch, and principal analyst at Insider Intelligence Paul Verna.
A majority of content creators are financially supporting at least one person: A survey of 1,400 content creators showed that revenue streams for creators are expanding and stability is increasing.
Streamers on Twitch protest inaction against hate speech: While many big streamers didn't participate in the boycott, the movement still caused Twitch to push the start date of an annual subscription discount.
Facebook's limits on political content expands to four more countries: The company is struggling to curb scrutiny without gutting features that attract users.
"Ticketed Spaces" is Twitter's latest bet on the creator economy: Twitter's paid social audio service is just one of many creator-oriented features that the platform is experimenting with, like tipping and premium followers.
On today's episode, we discuss whether TikTok is actually a top choice for social advertisers, how it compares with other ad channels, and what to make of the companies current shopping efforts. We then talk about Facebook's "meaningful pivot" around its ad business, the latest Federal Trade Commission suit against the social giant, and whether Reels on the blue app has potential. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Debra Aho Williamson.
TikTok is extending its video length again: The app recently rolled out 3-minute videos, but it's extending the length to 5 minutes in an attempt to compete with YouTube
Instagram prioritizes its search capabilities: The announcement seems to address the social platform’s biggest relative weakness against TikTok—discoverability.
On today's episode, we discuss what users are viewing on Facebook, how to measure attention, whether Toys R Us can make a comeback, the scope of the ad frequency problem, how important AI is to advertising, how soon will work meetings move into virtual reality, how Nicole discovered a ground-breaking literary link that made national news, and more. Tune in to the discussion with eMarketer director of reports editing Rahul Chadha and principal analysts at Insider Intelligence Nicole Perrin and Paul Verna.
The number of US social buyers on Pinterest grew 30.5% in 2020, for a total of 12.0 million, per our estimates. By the end of 2021, that number will grow another 16.4% to reach 13.9 million.
Instagram Shop gets ads: The new ads will appear on the Shop tab's algorithmically driven homepage, tapping into Instagram's strength in product discovery.
TikTok opens up AR: Users will soon be able to create their own augmented reality filters if TikTok's beta test goes well, which could increase engagement and give marketers more options for organic content.
The government will create a social media platform, meant to replace Facebook, WhatsApp, and Twitter. The trend of emerging markets recoiling from US platforms threatens social media’s key user growth area.
Facebook's answer to the decline of legacy trackers has advertisers nervous: The social media platform's server-side tracking tool CAPI puts the onus of user consent on advertisers.
Tencent's advertising and gaming growth is overshadowed by regulation: Advertising and gaming are promising avenues for the internet giant, but the Chinese government is cracking down.
The agency’s suit reaffirms its claim that Facebook engaged in anti-competitive behavior. Despite the additional evidence of Facebook’s monopoly status, the company will likely point to TikTok and other thriving apps as evidence to the contrary.
Spotify is becoming a hub for more forms of audio: Investments into creator economy tools show that the music and podcast app wants to be the go-to destination for formats and listeners of all kinds.