After explosive user growth in 2019 and 2020, TikTok will reach a pivotal milestone with respect to its youngest users. By the end of this year, the video app will have a larger number of Gen Z users in the US than that of Instagram. And it will surpass Snapchat in terms of total users by 2023, according to our latest social user forecast.
Clubhouse comes to Android: The social audio platform launched its Android app as it chases continued growth and iterates on operations.
On today's episode, we discuss what has stood out the most about Twitter's Q1. We then talk about Twitter's Scroll acquisition, what to make of its "Professional Profiles" test, and whether tipping via social media might catch on. Tune in to the discussion with eMarketer senior analyst Jasmine Enberg and forecasting analyst at Insider Intelligence Nazmul Islam.
Starbucks considers leaving Facebook: The coffee chain is reportedly dismayed by hate speech on its Page, and its possible departure may signal the dwindling importance of organic presences on large social platforms.
From hand sanitizer and kid-sized masks to DIY craft ideas and an inclusive range of skin-tone crayons, Crayola thinks about its marketing in the context of products, experiences, and content. Watch Industry Voices Spotlight on CPGs with Victoria Lozano, executive vice president and general manager of Crayola, to learn how social media has amplified its mission.
Twitter gets tips: The new Tip Jar feature caters to creators, who thus far have had few monetization options on the platform—but it could come at the cost of user experience.
Oversight Board punts on Facebook's Trump Ban: Following months of deliberation, the Facebook Oversight Board has decided to let Facebook make the final decision on how to enforce President Trump’s account.
NewFronts recap: Exclusive content on ad-supported platforms, shoppable shows, and creator-driven video content on social media were three major trends we saw at the NewFronts this past week.
On today's episode, we discuss the most interesting findings from Facebook's Q1 earnings, how Apple’s iOS 14.5 update might affect its business, and where it sits among the digital ad giants. We then talk about how many people are using Facebook Dating, measuring Facebook's "potential reach," and Facebook Reality Labs' upcoming smart wristband. Tune in to the discussion with eMarketer principal analysts at Insider Intelligence Debra Aho Williamson and Nicole Perrin.
Facebook's in the neighborhood: The social network's new location-based, Nextdoor clone could capitalize on the success of Groups—if it can avoid content moderation controversies.
TikTok shopping: Almost half of TikTok users say the platform influenced them to make a purchase, which could be attributable to its ecommerce-happy Gen Z users and the strength of video advertising.
A paid version of Facebook: The social media giant asks users to enable tracking under Apple's new privacy framework in order to keep its services free of charge.
On today's episode, we discuss the highlights from Snapchat's user growth and revenue picture in Q1. We then talk about Snapchat integrating a fashion recommendation company into its app, how social media behaviors have evolved because of the pandemic, and Facebook's latest ad offerings. Tune in to the discussion with eMarketer principal analyst Debra Aho Williamson and forecasting analyst at Insider Intelligence Nazmul Islam.
Scroll on, Twitter: The platform's acquisition of ad-free news startup Scroll is the latest in its effort to build out enough features and content to feasibly sell paid subscriptions to its users.
Twitter boosts local news, promotes Spaces: The platform is running a massive national ad campaign encouraging people to pay more attention to local news and local journalists—and it's facilitating the use of the new Spaces feature, among others, to further spur interest.
Older consumers may recall the iconic Bounty TV commercials featuring “Rosie.” But to attract Gen Z, Procter & Gamble is taking its messaging to digital channels. Watch Industry Voices Spotlight on CPG with Janette Yauch, brand vice president of Bounty and Puffs at P&G, to learn how it’s leveraging Twitch and TikTok.
On today's episode, we discuss how LinkedIn is evolving, how successful its creator initiative can be, whether its upcoming social audio platform can compete with Clubhouse, and how user growth and ad revenues are performing. We then talk about whether we can expect nearly all events this year to be virtual, making B2B events more appealing, and how robots can make our lives easier in the office. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Jillian Ryan.
What to look out for at the NewFronts: CTV and social video will shine at this week's digital upfront presentations, as both formats have grown rapidly over the past year.
Social audio for Instagram: The social platform is implementing a new user capability to go Live with audio only.
As Americans start planning their safe return to the office, Banana Republic is shifting its marketing messaging to existing and new consumers. Watch Industry Voices, with Jen Mullen, vice president and head of stores at Banana Republic, to learn how the retailer is using mobile couponing and social campaigns to drive traffic back to its physical stores.