Can Netflix develop an ad stack without Microsoft? After just a few months, the streamer is already showing nervous signs around how to handle its advertising future.
This year, time spent with digital video will officially surpass time spent with TV among US adults. Video advertising is also moving toward digital as advertisers set their sights on connected TV and social video, and even take advantage of retail media networks’ video opportunity. Whether you’re pitching a video ad campaign or reevaluating a tight ad budget, here are five charts that will help with the how, what, where, when, and why of video advertising. Whether you’re pitching a video ad campaign or reevaluating a tight ad budget, here are five charts that will help with the how, what, where, when, and why of video advertising.
SVB collapse hits Roku and Roblox, among others: Trustpilot, with Vox Media also reportedly holding a "substantial concentration of cash" at the bank, but all depositors' funds are now fully protected by US authorities.
Meta takes steps toward cost-cutting and transparency: Social giant halts its Reels Play program, as it looks to revamp how it supports creators.
CTV ad breaks have a brand safety problem: Despite advances, children are often targeted with inappropriate content.
TikTok assembles its legal team: Embargoes are escalating globally, forcing TikTok to refocus its efforts on upcoming legal battles. Legal woes could curtail growth and allow competitors to take back users and market share.
CTV devices now account for a significant amount of time consumers spend with digital media. That’s a major reason why time spent with digital video will exceed time spent with TV this year.
Dish Network is still reeling from ransomware attack: With various services and websites offline and their stock hitting a 14-year low, the window for Dish to resolve its ransomware-related outage is closing.
Paid sharing will cost Netflix viewership in 2023: The streamer must avoid losing the long-term loyalty of Gen Z.
Spotify didn’t need to copy TikTok: Despite being in better shape than similarly aged competitors, Spotify has caved to too many buzzy trends.
Senate bill to ban TikTok gets White House support: Pressure mounts for TikTok to prove it operates independently from Beijing. Increased bans will give TikTok’s US competitors a window to seize market share.
It’s Reddit’s turn to ride the short-form video hamster wheel: A new “watch” feed will be introduced as the company looks to increase time spent and advertiser interest ahead of an IPO.
On today's episode, we discuss why CEO Susan Wojcicki is leaving YouTube, the company's top concerns at the moment, and what the future holds. "In Other News," we talk about ads for Apple TV+ and a startup that is attempting to improve ad measurement. Tune in to the discussion with our analyst Evelyn Mitchell.
Paramount’s potential BET sale could be a win-win: A deal could allow the media giant to focus on its streaming services and advertising innovation
The sports rights spending of subscription OTT services will increase by more than $3 billion this year to reach $8.5 billion worldwide, according to Ampere Analysis. Their monthly viewership will also grow, per our forecast, surpassing 2 billion for the first time in 2023.
Will streamers band together to create a sports broadcast hub? ESPN is trying to persuade competitors to jump on board, and revenue pressures could sway them.
Ransomware running rampant: Dish network is the latest high-volume service provider to be rendered inoperable by a weeklong ransomware attack, proving that large networks are vulnerable.
In the US, TikTok will capture the attention of its adult users for an average of 55.8 minutes a day, with YouTube close behind at 47.5 minutes, according to our forecast. At the other end of the spectrum, Facebook’s adult users will spend just over a half an hour per day on the platform, while those of Reddit will spend only 23.6 minutes with it.
On today's episode, we discuss why Disney+ lost around 3 million subscribers, how much its new ad-supported tier can move the needle, and whether The Walt Disney Co. is more likely to buy the rest of—or sell—Hulu. "In Other News," we talk about how connected TV (CTV) viewers feel about "enhanced" ad formats and what a new category of video called "accompanying in-stream" is all about. Tune in to the discussion with our analyst Paul Verna.
YouTube vows to put creators first in 2023: New CEO Neal Mohan says platform will offer features including AI-powered tools to aid content providers.