SXSW’s return reemphasized the importance of experiential marketing activations: Prime Video and others made big splashes, though pandemic-era virtual experiences remain.
Nielsen’s potential buyout shows the opportunity in TV measurement: The company has had a rough going, but investors see opportunity.
Time spent with TikTok peaked at 40.0 minutes per day for the average US adult user in 2021, below that of YouTube, at 45.0 minutes daily. TikTok will lose some of its pandemic gains this year and the next, with its time spent falling to 37.1 minutes in 2023.
The streaming wars heat up as Amazon and MGM come together: The race to win out in streaming has led to rapid consolidation in the entertainment industry.
Learn how video streaming is evolving. For "In Other News," we discuss what to make of the collective viewership of all major TV events and a surprising stat about Gen Z's relationship with TV. Tune in to the discussion with our analyst Ross Benes.
Moderation protects users and brand partners: Twitch is taking legal action after last summer’s protest against how it handled hate speech on the platform.
Merging > Bundling: That’s according to Warner Bros. Discovery’s incoming CFO, who says that Discovery Plus and HBO Max will (eventually) meld to create what they hope to be a Netflix killer.
The closure of an ad-free YouTube app is a reminder of ad blockers’ prominence: Digital advertising efforts are at odds with the experience most internet users want.
MSNBC is the latest news broadcaster to test out streaming: Peacock turns to political content for an edge as media organizations launch streaming-exclusive news shows.
Read the latest stories in advertising from Insider Intelligence.
Ad-supported video is the new streaming gold rush: Disney, HBO, Discovery, and even Netflix have toyed with or launched ad-based viewing channels
Live sports streaming deals could make it easier for cord-cutters to pull the plug: Apple TV’s Major League Baseball deal is the latest of many such deals.
YouTube’s podcasting “grants” show the power of video: The platform is offering up to six figures to help podcasters launch video versions of their shows.
Jane Ko tried to avoid TikTok. The blogger and creator’s platform of choice is Instagram, where her @atasteofkoko account has about 118,000 followers, and she felt she wasn’t the right fit for an app that burst on the scene with singing and dancing—things she says she isn’t good at.
Netflix is practically synonymous with video streaming in the US, with 76% of US teens and adults surveyed using the platform. Amazon Prime Video is the next most popular service, used by 64%, while Hulu, Disney+, and HBO Max round out the top five.
Disney+ hopes to draw a higher following with lower price: Ad-supported subscription to debut as company strives for customer target of up to 260 million.
“The Batman” proves people will still pay for a movie: Rather than wait 45 days to see it at home, North American consumers spent $128.5 million over the weekend to see the blockbuster.
Verizon’s new streaming subscription hub resembles cable bundles of old: Streaming services are fighting tooth and nail to get ahead in a congested field.
TV squeaks past online and mobile video to become the top video ad channel among US agency and marketing professionals. In October, 47% ranked TV—including connected TV (CTV) and OTT—as the No. 1 video type for achieving their advertising goals. That’s more than the 46% who put online and mobile video in first place.