Netflix pilloried as livestream fails: “Love is Blind” reunion glitch is a bad look for goal to leverage live events to keep platform sticky.
Multiview capabilities are entering the sports mainstream: Apple TV 4K’s new feature comes on the heels of YouTube TV launching something similar.
CTV to continue strong US growth: Households using the format to more than double pay TV in 2024, aided by tech shifts.
The NBA cuts budgets, freezes hiring due to economic headwinds: This comes ahead of critical media rights negotiations.
Summer is on the way, and the advertising landscape has already changed significantly since the start of the year. We checked in on data surrounding the biggest trends, including AI search (which is happening whether consumers want it or not), a TikTok ban (no one knows but be prepared), retail media (it’s exploding), and more.
US consumers are flocking to low-cost plans with some amount of advertising.In 2022, increases were especially pronounced among ad-supported video on-demand (AVOD) services.
Peacock becomes first major streaming service to launch on Meta Quest VR devices: The move potentially impacts streaming content consumption in an increasingly competitive market.
Netflix races to offer new ad targeting options ahead of Upfronts: A rushed launch meant its ad tech offerings were thin.
YouTube’s steep Sunday Ticket pricing will pay off, but at what cost? Consumers now have to pay more than ever to watch football.
HBO and Discovery+ going to the “Max”: Combined streaming service kicking off in May will bring new business leads for advertisers. Read online.
A ban isn’t swaying brands from spending on TikTok: Apple, Pepsi, and DoorDash are among brands increasing ad spend despite hefty political problems.
The US Hispanic population is young and growing faster than the general US population is. Their buying power will approach $2.8 trillion by 2026. Here’s a look at their media habits and how to reach them.
50% of Americans support a government ban on TikTok, with higher support among Republicans and older Americans. Continued scrutiny could be TikTok’s downfall.
QVC and HSN’s parent company makes a play for younger consumers: Qurate’s new Sune mobile app features a personalized video feed to drive product discovery.
UFC and WWE look to enter the sports streaming frenzy: The newly merged company will likely try to land several lucrative deals.
Netflix realizes sometimes less is more: The streamer will focus on releasing high-quality films and optimize its marketing efforts.
Paramount+'s partnerships and programming may boost growth in 2023: The streamer's Walmart+ collaboration is getting a national media campaign to boost awareness
Short-form video is the hot topic of 2023 Newfronts: TikTok, Meta, and YouTube are all presenting as the dominant short-form app faces existential threats.
Roku cuts 400 jobs in four months: Rising costs and a tight ad market have hurt the rising advertising player, which could make it an acquisition target.
Netflix games may soon ditch mobile-only: In-app code reveals that Netflix is testing ways to bring its costly game investments to TV screens, using phones as controllers.