YouTube has a head start in CTV ad spending: Viewers and media companies are pivoting to digital, but spending shows YouTube is well in the lead.
Netflix wants its ad business to grow faster: Unsatisfied with revenue growth and Microsoft as an ad partner, Netflix is lowering CPMs and seeking other sellers.
Roku Q2 revenues up: Budget-conscious consumers are flocking to its ad-supported streaming platform.
Over one-third (37.7%) of US consumers’ time spent with TV is with streaming services, per Nielsen. Cable is not far behind, with a 30.6% share of consumers’ TV time.
Comcast has no choice but to spend on Peacock: The future of video is digital, and Peacock is already showing that it can drive meaningful revenues.
On today's episode, we discuss the who, what, and when of marketing and the current state of identity. "In Other News," we talk about why Peacock's price increase matters and what the writers—and now actors—strikes mean for viewers. Tune in to the discussion with our analyst Paul Verna and Tim Finnigan, director of product marketing at Verisk Marketing Solutions.
TelevisaUnivision’s early advantage in Latin America: Streaming service Vix spent heavily on sports rights, but strong subscription growth is giving it a cushion.
Streaming’s year of price hikes continues: YouTube and Peacock increased subscription prices, and Netflix cut its cheapest ad-free tier as services look to boost revenues.
Netflix hits 238 million members in Q2 after account-sharing purge: The streaming service saw revenues rise 2.7% despite a quarter of ups and downs.
TikTok is using creator payouts to boost Shop adoption: The platform is offering some influencers cash incentives for reaching sales or livestream goals.
FAST platforms like Roku, Tubi, and Pluto TV are gaining buzz from viewers and industry professionals alike. Find out more about the FAST landscape.
YouTube’s ad business has posted losses for the past three quarters—an unprecedented slide following years of double-digit gains. This underperformance has forced the video giant to sharpen its focus in the two areas where it has the best shot at attracting ad spending and restoring growth: connected TV (CTV) and short-form video.
On today's episode, we discuss a milestone for digital video, why TV lovers still love their TVs, and the relationship between digital audio and social networking. "In Other News," we talk about how many US shoppers use their phones to pay for things at the register and how many generative AI users there are in the US. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood.
Where’s that Netflix user revolt? Password-sharing crackdown led to more sign-ups, not less, according to new data.
Linear could soon be a thing of the past for Disney: CEO Bob Iger suggested the company may look to sell off TV assets and focus on digital.
On today's episode, we discuss what to make of Meta's new Threads app, whether the internet is becoming more like TikTok, the argument against "click to cancel," ad-supported versus ad-free video streaming, how shipping works, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood and analysts Zach Goldner, and Evelyn Mitchell-Wolf.
Actors will join writers on the picket line: SAG-AFTRA voted unanimously to strike after negotiations over compensation and AI broke down.
The cost of losing cricket streaming rights: Disney is reportedly looking to sell off Star India after subscribers fled the platform following its loss of Indian Premier League rights.
Roku and Shopify team up on shoppable ads: Viewers will be able to purchase items from Shopify merchants directly from their TVs.
Twitch has a unique take on short-form video: The livestreaming platform is turning user clips into a feed to help boost creator discovery.