Netflix losses deepen as it bets on an ad-supported future: An early 2023 ad launch is good news for marketers, but may not be enough to reverse churn.
Peacock gets Shoppable: Its new features could provide additional utility to viewers while simultaneously providing NBCU with rich consumer data.
Focusing on TikTok: As the social video platform cuts jobs around the world and deals with the departure of its chief security officer and accusations of data harvesting, we weigh in on what’s next.
Netflix is the perfect testing ground for Microsoft’s adtech: The tech giant lacked a high-demand, growing catalog of content to flesh out its ad offerings.
Smart TVs are the most popular connected TV (CTV) device in the US, finding a home in 59% of households with these devices. Some 30% use Amazon Fire TV’s streaming sticks and boxes, while 28% use those of Roku.
Two years in, how is Peacock doing? NBCUniversal’s streaming service lags behind in subscriptions but is still a crucial platform to watch.
Netflix announces its long-awaited ad partner: The streamer’s partnership with Microsoft will ease anxiety about its rushed ad-supported tier.
The streaming advertising race just got tighter: A partnership between Disney and The Trade Desk could reshape the streaming landscape.
NFL+ could add to the crowded streaming environment: The question is, will it have enough content to sate football-hungry viewers?
Netflix may have to leave binge releases behind: The release model could affect crucial metrics like subscriber churn and viewing time.
YouTube gains views on connected TVs: Our look at quarterly digital video trends also shows midterm elections are boosting local TV ad spending.
Amazon looks to succeed where TikTok and others have failed: The retail giant is increasing investment in Amazon Live as it aims to grow livestreaming commerce.
HBO Max is facing cuts, shifting strategies: The streamer could be in for a challenging second half.
TikTok reconfigures its social commerce strategy: As western consumers fail to embrace livestream shopping en masse, the social media platform is forced to dial back expansion plans.
Netflix’s June downloads suggest a rocky second half to 2022: App downloads were 5% lower than last year and down 13% in US/Canada.
Sports betting is becoming a major growth opportunity: in a test that competitors are watching very closely, FuboTV is bringing sports betting to its TV apps.
On today's episode, we discuss what to expect from Prime Day 2022, Instagram's projected growth, what Americans watch on TV, the latest social commerce moves, movie theater ads 2.0, an unpopular opinion about comparing TV and digital video, how much time we spend doing meaningless work tasks, and more. Tune in to the discussion with our analysts Blake Droesch and Paul Verna and senior director of Briefings Stephanie Taglianetti.
NBCU has a successful upfront season: The media giant secured $1 billion for its streamer, Peacock.
The parent company of QVC and HSN broadens its reach: Qurate’s new fully shoppable streaming app combines its five linear channels, three digital-only linear channels, and streaming-only shows.
Apple TV+ competes on quality: Meanwhile, Prime Video is adjusting its strategy, while Disney+ maintains the status quo.