What the end of the WGA strike means for streaming’s future: Pressure to boost revenues and drive down costs will force dramatic decisions.
Reduced user experience spurs ad blocker usage: YouTube retaliates, emphasizing creator compensation and potential terms of service violations.
Advertising comes to Amazon Prime Video: Amazon’s venture into streaming ads is expected, but its ad-free pricing could upset users.
The JIC presses on despite further measurement fractures: Comscore, VideoAmp, and iSpot received conditional certification from the embattled group of networks.
Integrating genAI across Echo and Fire Stick devices enhances conversational abilities and smart home functions—a consumer adoption push that could challenge ChatGPT’s dominance.
As Disney+ wrestles with subscription targets, its parent mulls a sale of ABC: The changing media climate might mean pivoting away from linear TV.
On today's podcast episode, we discuss whether people will ever buy items they see in TV shows, if online ratings are broken, a relaunched Amazon Shipping trying to compete with UPS and FedEx, if CNN and sports can move the needle for streaming service Max, whether the continuing partnership between Target and Starbucks is boosting curbside pickup, where we got gas before gas stations, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian and analysts Blake Droesch and Paul Verna.
The EU’s lead regulators are clamping down on Big Tech’s GDPR violations with substantial fines that could lead to more scrutiny and bans.
On today's podcast episode, we discuss the largest discrepancies in terms of where folks spend their media time versus where advertisers spend their money, and how advertisers should adjust accordingly. "In Other News," we talk about the Comcast-Walt Disney Co. negotiations centered around Hulu's ownership and whether YouTube's new NFL Sunday Ticket features will be enough to attract viewers and advertisers. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood.
YouTube will hit $7.36 billion in US ad revenues this year, per our forecast, compared with TikTok’s $6.19 billion. YouTube will have 236.1 million US users this year compared with TikTok’s 102.3 million.
Nielsen reverses stance on Amazon first-party football data: After networks and industry groups cried foul, Nielsen won’t include Amazon data in its panel currency.
YouTube TV gained 300,000 subscribers in Q2 while the pay-TV industry suffered losses. The shift signals a new TV landscape where Big Tech gains ground.
On today's podcast episode, we discuss whether YouTube Shorts are cannibalizing long-form content, Instagram and Facebook users potentially being able to pay to avoid ads in Europe, how Netflix's password crackdown is getting on, whether serving multiple ads at once is a good idea, the impact of the Digital Services Act's arrival, how long it would take you to drive around every road in the US, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, analyst Bill Fisher, and forecasting analyst Zach Goldner.
YouTube reshapes ad approach for CTVs: Fewer breaks and longer ads align with viewer preferences.
Disney tells Spectrum customers to switch to other pay TV services: It’s been more than a week since Disney cut the cable provider’s access to ESPN and ABC after a carriage fee dispute.
Greg Peters presents Netflix's ambitious gaming plans: From mobile success to cloud streaming, the future holds promise and challenges.
Netflix outlines password sharing wins: Innovative approaches turn freeloaders into subscribers, resulting in significant user growth.
Warner Bros. filing shows just how big a deal Hollywood strikes are: WBD expects to lose $500 million due to the strikes, the effect of which will be felt deep into 2024.
The Media Rating Council says YouTube needs an audit: The industry group is trying to broaden its scope to help build trust in advertising’s pivot to digital video.
YouTube's embrace of Shorts challenges long-form content: While the platform seeks balance, Instagram's move could further disrupt the market.