Social users in the US will spend more than half their daily social time watching videos in 2023—up from one-third pre-pandemic. But social video’s growth is slowing, suggesting there’s a limit to the amount people want to consume daily.
Key stat: $6.19 billion (9.0% of US social media ad spend) will go to TikTok this year, according to our forecast. Marketers need to make sure they’re putting their TikTok budget to good use by choosing the right ad types for the right activations. Here’s an overview of in-feed versus Spark Ads on TikTok.
YouTube Music introduces Samples: New feature with a TikTok-like vertical video feed should help users discover new music based on their preferences.
Netflix gets a second shot at Upfronts: Lower CPMs and a fleshed out ad stack are helping its commitments, but there are still obstacles to success.
Share of viewing time between cable and broadcast TV in the US fell to a combined 49.6% last month, according to Nielsen.
Google issues refunds for misplaced ads: A June report claiming 80% of its third-party video ad positions didn’t meet standards raised a firestorm in the industry.
On today's episode, we discuss how Spotify added a record number of users, the impact of its price increase, and the latest on its podcast business. "In Other News," we talk about how good people are at recalling audio ads and some adjustments to Netflix's ad tier. Tune in to the discussion with our analyst Daniel Konstantinovic.
YouTube's anti-spam stride: Shorts links will be deactivated; external linking will get a revamp.
Disney+ and Hulu bundle up, but at a much higher cost: Disney is cranking up streaming pricing and starting a password-sharing crackdown to increase revenues.
Cloud gaming expansion is in the works and could sustain user engagement amid content strikes.
On today's episode, we discuss whether Amazon can keep expenses down while also keeping customers happy, where the company will place its bets on grocery, and how its advertising arm has performed of late. "In Other News," we talk about why most retailers site searches aren't working and how many streaming viewers will watch ads to save a few bucks. Tune in to the discussion with our director of Briefings Jeremy Goldman and analyst Zak Stambor.
Streaming surge: Disney boosts ad-supported Disney+ subscribers; profitability challenges persist despite $87 billion revenue.
Netflix is making progress with gaming: A controller app that syncs to your TV is the first sign in months that Netflix is still committed to making video games work.
Disney finally gets into sports betting: The company will launch ESPN Bet in partnership with Penn National but will have to juggle a family-friendly image.
Max launches sports tier: Warner Bros. Discovery seeks to tap sports loyalty, attract younger audiences.
Linear down, Paramount+ and Pluto TV up: The bigger news for Paramount is that Simon & Schuster has, at long last, been offloaded.
Most viewers can tolerate ads, actually: Only 16%–17% of viewers can't tolerate them, per Hub Entertainment research, suggesting room for further AVOD growth.
National CineMedia (NCM) announced Monday that it will sell movie screen inventory programmatically starting in Q4 of this year. Most US programmatic display ad spend growth comes from video, which will grow 30.2% between 2023 and 2025 for a total of $96.98 billion, per our forecast. NCM wants in on that growth.
Reels, TikTok, and Shorts are not the same: Despite sharing many features, each platform is developing a reputation and niche of its own.
Low interest in cricket rights reflects a year of change: Indian cricket’s governing body is having trouble getting Google, Amazon, and others interested in a rights package.