TikTok gaming is a go: The social video app will soon add mobile games and is leaning on partnerships with Electronic Arts, 2K, NetEase Games, and Zynga to accelerate its super app ambitions.
Warner Bros. Discovery is making its catalog even thinner: The company announced an additional $2 billion in content write-downs, so say goodbye to some of your favorite shows.
Apple's streaming price hikes test their brand equity: The tech giant's audio and video services are getting more expensive; will consumers grin and bear it?
Nearly half of the US will watch live sports this year, and nearly a quarter will watch via digital, per our forecast. Live sports streaming isn’t going anywhere, but as the playing field gets more crowded, behaviors among platforms, advertisers, and consumers are shifting.
Netflix isn’t just turning to advertising for new revenue streams: The platform will soon monetize password sharing outside of households.
On today's episode, we discuss what to make of Netflix's subscriber turnaround, how we expect its new ad-supported tier to perform, and how effective we think its new "sharing policy" will be next year. "In Other News," we talk about where Peacock sits within the streaming universe and why streaming viewers are so unhappy with ads. Tune in to the discussion with our analyst Ross Benes.
Netflix just released its final ads-free earnings report: It's the last time the focus will be on subscribers over revenue.
The longer the ad, the more likely US TV viewers will call it unreasonable. And only half of TV viewers who recently watched the shortest ads—less than 30 seconds—felt the length was reasonable. If viewers must watch ads, they want them to be as short as possible.
Only a few can make it in the sports betting world: FuboTV is abandoning its self-run sportsbooks despite being among the first to launch interactive betting features.
Asia-Pacific presents a lot of problems for streamers: Our forecast shows streaming services have struggled to break into the market but are starting to make gains.
Tailwinds for Netflix’s ad-supported tier: With a $6.99 price point and ad partners like Nielsen, Netflix seems set up to succeed when the option launches on November 3.
More US adults have canceled Netflix so far this year than any other subscription TV or video service, at 6.2%. That said, 68.8% of US adults have not canceled any of these subscriptions.
With Apple TV+, ad-supported streaming becomes the norm: Apple’s service is one of the last to hop on the AVOD trend, but its ad ambitions go much further.
Netflix’s ad tier causes it to embrace transparency in the UK: The company is joining BARB to give advertisers clarity on audience measurement.
Netflix brings on third-party ad measurement partners: The streamer is trying to ease concerns about its effectiveness and unusually high CPMs.
Another month, another round of WBD layoffs: The merged company needs to put greater focus on its streaming future.
TikTok’s videos are ideal vehicles for misinformation: Misleading short-form videos are going viral on TikTok and competing platforms, proving that video is difficult to regulate.
Thanks to Netflix, “Out” is in: The popular “Knives Out” film’s sequel will show up in major chains, and both sides of the equation stand to benefit.
It looks like gambling is coming to ESPN: Disney is reported to be close to striking a deal with sportsbook DraftKings.
The Trade Desk’s UID 2.0 gets a boost of confidence: Streamer FuboTV is reporting strong results from its adoption of the post-cookie alternative.