An ultimatum by the Biden administration gives ByteDance no recourse but to sell TikTok—which China’s government doesn’t seem likely to allow—or risk being banned.
YouTube TV boosts prices due to rising content costs: Platform faces competition from other streaming services, and higher fees could push cord-cutting downward.
Time spent with TikTok will reach 55.8 minutes per day among US adult users this year, per our latest forecast, about 9 minutes more than expected in last year’s update. In 2024, time spent will increase to 58.4 minutes, up 4.8% year over year. We also expect TikTok’s US user base to cross the 100 million mark this year.
A writer’s strike would make streaming’s stock market problems worse: Writer and producer pay has fallen 23% in 10 years despite record profits, but streamers are hesitant to spend.
YouTube TV launches multiview: Feature enables sports fans to watch up to four streams simultaneously in another shot at Hulu.
After a spring lineup of hits, Warner Bros. Discovery’s management of HBO will be tested: The network is currently coasting on pre-merger hits, but the future looks uncertain.
Can Netflix develop an ad stack without Microsoft? After just a few months, the streamer is already showing nervous signs around how to handle its advertising future.
This year, time spent with digital video will officially surpass time spent with TV among US adults. Video advertising is also moving toward digital as advertisers set their sights on connected TV and social video, and even take advantage of retail media networks’ video opportunity. Whether you’re pitching a video ad campaign or reevaluating a tight ad budget, here are five charts that will help with the how, what, where, when, and why of video advertising. Whether you’re pitching a video ad campaign or reevaluating a tight ad budget, here are five charts that will help with the how, what, where, when, and why of video advertising.
SVB collapse hits Roku and Roblox, among others: Trustpilot, with Vox Media also reportedly holding a "substantial concentration of cash" at the bank, but all depositors' funds are now fully protected by US authorities.
Meta takes steps toward cost-cutting and transparency: Social giant halts its Reels Play program, as it looks to revamp how it supports creators.
CTV ad breaks have a brand safety problem: Despite advances, children are often targeted with inappropriate content.
TikTok assembles its legal team: Embargoes are escalating globally, forcing TikTok to refocus its efforts on upcoming legal battles. Legal woes could curtail growth and allow competitors to take back users and market share.
CTV devices now account for a significant amount of time consumers spend with digital media. That’s a major reason why time spent with digital video will exceed time spent with TV this year.
Dish Network is still reeling from ransomware attack: With various services and websites offline and their stock hitting a 14-year low, the window for Dish to resolve its ransomware-related outage is closing.
Paid sharing will cost Netflix viewership in 2023: The streamer must avoid losing the long-term loyalty of Gen Z.
Spotify didn’t need to copy TikTok: Despite being in better shape than similarly aged competitors, Spotify has caved to too many buzzy trends.
Senate bill to ban TikTok gets White House support: Pressure mounts for TikTok to prove it operates independently from Beijing. Increased bans will give TikTok’s US competitors a window to seize market share.
It’s Reddit’s turn to ride the short-form video hamster wheel: A new “watch” feed will be introduced as the company looks to increase time spent and advertiser interest ahead of an IPO.
On today's episode, we discuss why CEO Susan Wojcicki is leaving YouTube, the company's top concerns at the moment, and what the future holds. "In Other News," we talk about ads for Apple TV+ and a startup that is attempting to improve ad measurement. Tune in to the discussion with our analyst Evelyn Mitchell.
Paramount’s potential BET sale could be a win-win: A deal could allow the media giant to focus on its streaming services and advertising innovation