The longer the ad, the more likely US TV viewers will call it unreasonable. And only half of TV viewers who recently watched the shortest ads—less than 30 seconds—felt the length was reasonable. If viewers must watch ads, they want them to be as short as possible.
Only a few can make it in the sports betting world: FuboTV is abandoning its self-run sportsbooks despite being among the first to launch interactive betting features.
Asia-Pacific presents a lot of problems for streamers: Our forecast shows streaming services have struggled to break into the market but are starting to make gains.
Tailwinds for Netflix’s ad-supported tier: With a $6.99 price point and ad partners like Nielsen, Netflix seems set up to succeed when the option launches on November 3.
More US adults have canceled Netflix so far this year than any other subscription TV or video service, at 6.2%. That said, 68.8% of US adults have not canceled any of these subscriptions.
With Apple TV+, ad-supported streaming becomes the norm: Apple’s service is one of the last to hop on the AVOD trend, but its ad ambitions go much further.
Netflix’s ad tier causes it to embrace transparency in the UK: The company is joining BARB to give advertisers clarity on audience measurement.
Netflix brings on third-party ad measurement partners: The streamer is trying to ease concerns about its effectiveness and unusually high CPMs.
Another month, another round of WBD layoffs: The merged company needs to put greater focus on its streaming future.
TikTok’s videos are ideal vehicles for misinformation: Misleading short-form videos are going viral on TikTok and competing platforms, proving that video is difficult to regulate.
Thanks to Netflix, “Out” is in: The popular “Knives Out” film’s sequel will show up in major chains, and both sides of the equation stand to benefit.
It looks like gambling is coming to ESPN: Disney is reported to be close to striking a deal with sportsbook DraftKings.
The Trade Desk’s UID 2.0 gets a boost of confidence: Streamer FuboTV is reporting strong results from its adoption of the post-cookie alternative.
On today's episode, we discuss the details of Netflix's advertising push, which video streaming service has the most impressive content strategy, and how many Americans still have cable. "In Other News," we talk about what to make of Netflix's plans to launch its own video game studio and which is the dark-horse video streaming platform. Tune in to the discussion with our analyst Ross Benes.
Amazon’s $1 billion-a-year Thursday Night Football bet appears to be paying off, drawing record Prime sign-ups and reinforcing advertisers’ confidence in Amazon’s streaming tech. Once a pillar of pay TV, live sports have become the next big thing in streaming.
The new deal with Roku is a positive sign for Nielsen: The deduplication initiative gives the embattled measurement giant momentum heading into its full launch for Nielsen ONE.
YouTube’s new Shorts functionality shows it views TikTok as a threat: The video giant is taking steps to make its short-form rival more creator-friendly.
Streamers are clamoring for video game adaptations: Netflix’s latest animated series shows why game publishers and streamers are striking so many deals.
Are Disney+, HBO Max, Hulu, Discovery+, and Peacock on their way from five to two? Our analyst Jeremy Goldman thinks it could happen by 2025. He shared his thoughts on a recent “Behind the Numbers” podcast.
Apple replaces Pepsi as the Super Bowl Halftime Show sponsor: As it goes back and forth on a $2.5 billion Sunday Night Football deal, Apple is stepping up to the pop culture plate.