Video

YouTube is the most popular platform for non-TV video content in the US, with 65% of the country’s short-form video viewers using the service to watch user-generated content, video game livestreams, and the like.

Cable is getting in on the CTV rush: Comcast is planning to launch its own line of CTVs to attract cord-cutters and advertisers alike.

Digital video viewership passed 3 billion people worldwide in 2020 as growth outpaced pre-pandemic expectations. By year-end 2021, that number will hit 3.26 billion, but growth is expected to slow.

HBO Max takes a big financial risk—but consumer data is worth it: The service is offering half off its ad-free subscriptions for six months after it leaves Amazon Prime Video Channels, but accessing consumers directly instead of via Amazon will be a huge boon.

Streaming services hit highs and lows at this year’s Emmy Awards: While Netflix and Apple TV+ swept categories and broke records, Paramount+ users struggled to simply watch the event.

Instagram wants users to turn their Stories into Reels: The biggest influencers already post videos to their Stories more often than smaller accounts, making them perfect to promote Instagram’s TikTok competitor.

Apple’s 1TB iPhone would tap high-quality video demand but likely won’t come cheap: The company is reportedly adding a 1TB storage option for the top-line iPhone of its new fleet.

Disney sets exclusive theatrical windows for the rest of 2021: The switch in strategy between “Black Widow” and “Shang-Chi” demonstrates the challenge of balancing box office and streaming subscriber revenue.

In North America, TV is the dominant screen for viewing OTT video content, accounting for 82% of time spent on the activity in Q2 2021.

TikTok star Addison Rae’s deal with Netflix shows how brands will find their next collaborator: The multifilm agreement demonstrates the importance of partnering with creators who have built-in followings.

Amazon’s new smart TVs will disrupt both the connected TV (CTV) and TV measurement industries: Amazon Fire TV is already a major player, but its new CTV lines will let it take advantage of the ongoing fracturing of TV measurement.

Spotify’s hire of a former Paramount+ exec hints at video, original content expansion: Spotify has spent the last year and a half bringing podcasters on board and launching popular original shows, and this new hire could help broaden its scope.

Disney's exclusive theatrical runs come back with "Shang-Chi": The Marvel movie will only come to Disney+ after 45 days—and while that's better than straight-to-streaming, it's still an adjustment for theaters used to 90-day runs.

Android users spent more time watching TikTok than YouTube in the US: YouTube still reigns overall, but it could be ceding ground on mobile devices.

We spoke with Calum Smeaton, founder and CEO at cross-platform TV measurement firm TVSquared, about how advertisers are making their video spend work better for them and how direct-to-consumer (D2C) brands have led the way in this regard.

Around the world, mobile is the No. 1 device for watching YouTube, capturing 63% of the platform’s video views in Q2 2021.

The fall TV blitz may not be enough to undo new viewing habits: Broadcasters may not be able to reverse pandemic-era trends, and the number of new streaming services is putting a strain on viewers' wallets.