Marketers rate TikTok less trustworthy, more innovative than Facebook: Despite amassing over 1 billion users, TikTok still struggles to attract marketing dollars.

Breakout hits solidified streaming services’ grip as linear TV struggled: Streaming services lead the industry, but they still face piracy and subscription woes.

On today's episode, we discuss some very specific 2022 predictions: Why Amazon is looking to expand into sports media, why TikTok will force YouTube to do something reckless, why Clubhouse might not last the year as a standalone company, how Disney might reposition Hulu, how Apple will re-enter the streaming wars, and more. Tune in to the discussion with eMarketer principal analysts at Insider Intelligence Debra Aho Williamson, Paul Verna, and Andrew Lipsman.

TikTok’s upcoming desktop livestreaming feature threatens Twitch: TikTok Live Studio will let users stream anything from their PC, including video games, for viewers to watch on the TikTok app.

TV commercials are the ads that most commonly lead people to new streaming content. That was the case among US adults who watch both TV and digital video, in addition to using social media.

Hulu’s 2021 ad revenue outpaces competitors, but troubles loom: The streamer’s reliance on partners like NBCUniversal to provide content could hamstring further growth.

iSpot’s new deal with LG lets it tap into 39 million CTVs: The analytics firm pounces on Nielsen’s shaky ground by bringing together the fractured measurement space.

Netflix is making moves in India to compete with Disney+ Hotstar and Amazon Prime Video: Streaming services have turned to the country to make up lost ground back at home, but breaking in may not be so easy.

YouTube attempts to keep creators loyal by giving them what they want: As social platforms compete for original content, YouTube follows in Meta’s and TikTok’s footsteps with more robust creation tools.

Roku and Google end lengthy dispute, reach distribution agreement: YouTube apps to remain on Roku, even as the CTV company prioritizes original content development.

The rise of sports gambling attracts family-friendly brands like Disney: CEO Bob Chapek revealed that Disney is looking to introduce betting to ESPN as interest heats up among digital sports broadcasters.

The bloated number of streaming options scatters viewers across an array of services. That’s consequential for advertisers because fragmented audiences make ad campaign planning and measurement more onerous.

Streaming industry could see 30% churn rate, Deloitte says: Now overcrowded with a large number of competitors, streaming services will have to rethink their game to survive.

Pinterest acquisition bolsters video editing capability to attract creators: As social platforms look more and more alike, creators—and the exclusive content they produce—are becoming more important to differentiate offerings.

Univision is testing a new system to link TV ads to online behaviors: The network’s partnership with data firms attempts to bring the immediacy of digital video analytics to linear TV.

Publishers are wary of Amazon Live, citing growth and revenue issues: The ecommerce giant’s live shopping product lacks the native audience of other platforms looking to get in on the social commerce wave.

YouTube’s new search data tool lets creators and marketers see what happens before a user clicks play: Amazon and other companies have launched similar features, suggesting that Big Tech wants to show interested parties where opportunities lie on its platforms.

With more demand for content than ever before, production companies are struggling to keep up: Streaming companies find themselves competing for not only viewers, but also film crews.

On today's episode, we discuss whether ride-sharing and delivery services can survive, the "choosing to live with less" movement, buying with purpose, whether Disney+ subscribers will overtake Netflix, Facebook's (Meta's) new glove, the "great big Thanksgiving quiz," what doesn't exist in California, and more. Tune in to the discussion with eMarketer senior forecasting analyst Peter Vahle, analyst Blake Droesch, and principal analyst at Insider Intelligence Paul Verna.

Twitter plays ecommerce catch-up: The Cyber Weekend debut of livestream shopping with Walmart rounds out the platform’s offerings, and its reputation as a place for live discussion could help adoption.