Video

Pinterest's new TikTok-like feature is more of a video discovery tool than an outright clone: Videos on the new Watch tab won't be separate from normal in-feed videos, so marketers don't need to develop entirely new campaigns around the feature like they had to with Instagram Reels.

YouTube is carving into social commerce and TV measurement: The platform is leveraging both its deep pool of creators and large TV-based audience to get a leg up on competitors.

Disney+ isn’t immune to streaming saturation woes: CEO Bob Chapek warned that the subscriber base would grow slower than expected, a sign that the domestic streaming market is closing up.

Apple TV+’s shows are among the most heavily pirated in streaming: Apple has hired third-party copyright protection firms to protect its properties, but they’re doing little to stop piracy at a time when every subscriber counts.

YouTube videos are the most popular media among US children online, with 85% of those surveyed watching that content recently.

A standard currency for TV and digital is unlikely, despite buyers’ wishes: Media buyers want more connection between linear and streaming TV, and though individual networks are making strides, an industrywide solution is unlikely.

Though HBO Max did not come close to reaching 100 million US viewers over the period of our previous forecast, we now project the streaming platform will cross that threshold in 2023.

Netflix and Walmart’s partnership lets both swing back at Amazon: The deal is part of Netflix’s ongoing attempt to diversify through merchandise and other revenue streams.

In September, we raised our forecast for HBO Max viewers. We now believe that HBO Max will have nearly 80 million monthly viewers this year, and that it will surpass 100 million viewers by the end of 2023. Previously, we did not expect HBO Max to break 100 million viewers by the end of our forecast period in 2025.

YouTube’s Partner Program report shows the creator economy is here to stay: The company has paid out $30 billion to creators, artists, and media companies in the last three years.

In the US, Hulu is the fastest-growing subscription streamer on connected TV devices, with the number of households that watch it via those devices rising by 53% between January 2020 and June 2021.

Following an announcement from YouTube Premium that they've hit 50 million subscribers worldwide, we have updated our US forecast to reflect the platforms uptick. We now forecast YouTube Premium will hit 29.5 million US subscribers by year-end 2021.

Twitch’s market dominance is under the microscope after a data breach exposes security flaws, payouts: More leaks could be on the way and could lead Amazon to face scrutiny from regulators and its own users.

On today's episode, we discuss which ad-supported video-on-demand (AVOD) services Americans are using, why they're using them, and if these types of viewers are different from those using subscription video-on-demand (SVOD). We then talk about what livestream TV could do to help users sign up at a faster clip, how SVOD players can reduce churn, and what to make of Disney+ considering an ad-supported tier. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Paul Verna.

Instagram collapses IGTV and in-feed video as boundaries of short- and long-form video blur: It's not the only social platform dropping time-based restrictions on its video products.

YouTube viewers are pivoting to TV screens as their method of choice for watching content, a trend that experienced significant growth before and during the height of the pandemic. We estimate that 113.1 million US YouTube viewers, 52.8% of total viewers, watched the platform's content on connected TV (CTV) devices in 2020. Those numbers will increase to 130.8 million and 57.7% by 2022.

YouTube Shorts is bringing its Shorts Fund to over 30 new countries: The platform is stressing the importance of original content as it goes up against TikTok for creators.

YouTube TV and NBCU's carriage disputes show the fragmentation of the skinny bundle space: This is only one of many disputes YouTube TV and other vMVPDs have faced, many of which hinge on sports channels.