“Game of Thrones” is back: HBO’s new spinoff hit record viewership after weeks of bad news from the streamer.
Roku’s in a “Weird” situation: When your best chance to grow is a “Weird Al” Yankovic biopic, things can’t be going that well.
Snap’s new campaign for HBO Max displays its AR capabilities: The initiative for a “Game of Thrones” spinoff is designed to spur incremental engagement with the program.
Netflix’s ad-supported plans have an image problem: Concerns are swirling about the value of its upcoming subscription tier.
As Tencent slows, short video is a bright spot: The company’s ad revenues disappoint, but it’s identified a promising monetization opportunity.
Streaming hits a major milestone: Time spent streaming beat out broadcast and cable for the first time ever last month.
Meta doubles down on Reels: The tech giant is looking to spur more engagement across both of its social platforms.
Can Amazon make its mobile app more engaging? The retail giant is running a test in which it shows users a TikTok-style photo and video product feed that can be shared with other users.
Smart TVs are staring down a very different landscape: Hardware sales will recover this year as the industry addresses concerns about miscounting ads.
It’s TikTok’s turn to be the misinformation platform: Algorithmically recommended content has once again led to the viral spread of harmful info ahead of an election.
HBO Max facing cuts: The streamer is cutting jobs in areas where it overlaps with Discovery+.
On today's episode, we discuss the most pressing questions related to The Walt Disney Co.'s streaming platforms: what should we make of the recent price increase announcement, will Hulu soon become a tile within the Disney+ app, and what is the significance of Disney+ expecting to sign up fewer subscribers in the future? "In Other News," we talk about whether streaming will save sports or kill it and why folks are more likely to put TV subscriptions on the chopping block. Tune in to the discussion with our analyst Ross Benes.
Nextstar’s purchase of The CW is a big shift for Warner Bros. Discovery: The latter is looking to show more discipline and focus on maximizing its DC characters.
Thursday Night Football expected to reach a smaller audience on Amazon: Still, the retailer’s media network could produce a win for advertisers.
TikTok’s search and advertising opportunities: The popular social video service is quickly surpassing the user engagement of search engines and apps. How can businesses take advantage of TikTok’s growth?
TikTok’s growth could be stifled by ties to China: Intense demand and repeated scandals have the company twisted in a knot.
For once, Apple is playing from behind: Its deal with Futuro could help both its podcasts and TV units, two areas where it’s trailing other players.
Disney+ gets out in front of Netflix: When it comes to launching and announcing pricing for its ad-supported tier, that is.
On today's episode, we discuss why Spotify is cautiously optimistic, the potential of video podcasts, and whether TikTok Music could be the next big podcast app. "In Other News," we talk about why people buy smart speakers and how crucial gaming is for Netflix's future. Tune in to the discussion with our analyst Daniel Konstantinovic and senior account director Michael Civins.
Among US companies investing in digital video advertising, the share that did so exclusively on YouTube increased from 47% in Q4 2021 to 60% in Q1 2022, for a total of roughly 9,300 companies in the US.