About two-thirds of the US population are monthly connected TV (CTV) users. Young people are more likely to use CTV than older people. Four in 10 US senior citizens are CTV users—whereas CTV usage is about double that, more than 80%, among those ages 25 to 54.
Netflix ditches a controversial viewership metric, now ranking content by hours watched: The previous ratings system often misrepresented a film or show’s impact, and the new method puts more control in the hands of advertisers, casts, and crews.
As the average time spent with digital video continues to increase, wouldn’t it be amazing to be able to present your brand’s video content with an experience just like on your audience’s favorite streaming platform?
On today's episode, we discuss why Disney+ subscriber growth has slammed into a wall and how HBO Max might make its offering even more competitive. We then talk about whether Roku's recent slowdown is temporary or something more systemic, and if Peacock will likely move up—or down—Americans' video streaming priorities list. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Ross Benes.
Amazon is letting fans clip and share moments from Prime Video originals: Fans have shared viral moments from shows for years. Networks and streaming services are finally leaning into the practice.
Netflix wants a hand in every part of people’s media consumption: Its recent boost in editorial hiring is just another step in the company's desire to become a Disney-like multimedia empire.
Roku's long-term uncertainties cast shadow on Q3 growth: Supply chain issues, distribution disputes, and a slow-growing hardware strategy could all cause problems for the company in the future.
Riot Games’ launch of its animated series “Arcane” shows the importance of meeting fans where they are: The developer’s Netflix-exclusive show will be promoted across all of its video games and will premiere live on Twitch.
Netflix is forecast to spend more on original programming than ever before, splitting its global content budget almost evenly between that and licensing costs.
Social platforms use holiday shopping season to boost livestream ecommerce: Facebook and Pinterest are hoping the holidays can help increase consumers' adoption of their live shopping features.
The video game livestreaming wars are heating up: Both Facebook Gaming and YouTube Gaming are aggressively rolling out incentives for streamers to leave the reigning streaming site, Twitch.
Snap's deal to bring NBCU audio clips to the app is a win-win: Better video creation tools gives Snap a boost over TikTok and gives NBCU a new way to promote its shows and movies to Gen Z.
Peacock’s Q3 losses hit $520 million as it fails to land a big hit: The streamer’s lack of a pop culture hit and live event mixups make the tightening streaming market hurt twice as much.
Faze Clan's public offering will be a proving ground for public creator economy companies: The organization started in 2010—before influencers and creators were the norm—and its market performance could foreshadow similar moves from newer companies.
Baby boomers are the only generation in the US that watches cable TV in significant numbers.
Spotify’s video podcasting push could bring in more users and marketers: Podcasts are already gaining steam with both groups, and video will help make the medium—and ads in it—even more engaging.
Twitch viewing remains strong and helped create a hit game for its parent company: Amazon Games’ latest release has enjoyed a month of success thanks to cross-promotion on the wildly popular streaming platform.
Pinterest's new TikTok-like feature is more of a video discovery tool than an outright clone: Videos on the new Watch tab won't be separate from normal in-feed videos, so marketers don't need to develop entirely new campaigns around the feature like they had to with Instagram Reels.
YouTube is carving into social commerce and TV measurement: The platform is leveraging both its deep pool of creators and large TV-based audience to get a leg up on competitors.
Disney+ isn’t immune to streaming saturation woes: CEO Bob Chapek warned that the subscriber base would grow slower than expected, a sign that the domestic streaming market is closing up.