Pro soccer will mark Apple’s first foray into live TV ads: Apple TV+ is one of the last streaming ad holdouts, and the company is honing in on ad revenues.
Nearly 60% of US adults watch digital video on non-TV devices, like laptops, tablets, and smartphones, every day. That’s up from 54% last year, and 27% in 2013.
Warner Bros. Discovery earnings demonstrate the conglomerate’s tricky position: It can’t invest enough to right its ship considering its crushing debt.
Tubi is doing quite well for Fox: Revenue grew 30% in the past quarter, but with increased competition ahead, can the service keep it up?
Around 60% of US TV viewers think the number of ads on Hulu, Discovery+, and HBO Max is reasonable. Fewer of them feel the same about Paramount+ and Peacock, while live TV is considered the biggest offender in this respect.
Netflix isn’t backing down from video games: Another acquisition brings its studio count to six, but it’s not doing enough to promote this business.
YouTube will soon sell subscriptions to other streamers: Major rivals like Netflix and Disney are notably absent as YouTube gears up to take them on.
Peacock’s focus on cord-cutters is paying some dividends: Comcast is committed to its streamer, despite mounting losses.
TikTok gaming is a go: The social video app will soon add mobile games and is leaning on partnerships with Electronic Arts, 2K, NetEase Games, and Zynga to accelerate its super app ambitions.
Warner Bros. Discovery is making its catalog even thinner: The company announced an additional $2 billion in content write-downs, so say goodbye to some of your favorite shows.
Apple's streaming price hikes test their brand equity: The tech giant's audio and video services are getting more expensive; will consumers grin and bear it?
Nearly half of the US will watch live sports this year, and nearly a quarter will watch via digital, per our forecast. Live sports streaming isn’t going anywhere, but as the playing field gets more crowded, behaviors among platforms, advertisers, and consumers are shifting.
Netflix isn’t just turning to advertising for new revenue streams: The platform will soon monetize password sharing outside of households.
On today's episode, we discuss what to make of Netflix's subscriber turnaround, how we expect its new ad-supported tier to perform, and how effective we think its new "sharing policy" will be next year. "In Other News," we talk about where Peacock sits within the streaming universe and why streaming viewers are so unhappy with ads. Tune in to the discussion with our analyst Ross Benes.
Netflix just released its final ads-free earnings report: It's the last time the focus will be on subscribers over revenue.
The longer the ad, the more likely US TV viewers will call it unreasonable. And only half of TV viewers who recently watched the shortest ads—less than 30 seconds—felt the length was reasonable. If viewers must watch ads, they want them to be as short as possible.
Only a few can make it in the sports betting world: FuboTV is abandoning its self-run sportsbooks despite being among the first to launch interactive betting features.
Asia-Pacific presents a lot of problems for streamers: Our forecast shows streaming services have struggled to break into the market but are starting to make gains.
Tailwinds for Netflix’s ad-supported tier: With a $6.99 price point and ad partners like Nielsen, Netflix seems set up to succeed when the option launches on November 3.
More US adults have canceled Netflix so far this year than any other subscription TV or video service, at 6.2%. That said, 68.8% of US adults have not canceled any of these subscriptions.