Disney wants to see how big pickleball can get: The sport got a popularity boost over the last two years, prompting ESPN to make a low-risk bet on its streaming future.
TikTok bans in colleges go viral: The fallout from students and teachers could be indicative of wider pushback against banning the app.
Xfinity ascends as broadband speed leader: Xfinity was the fastest fixed broadband provider in 14 states during Q4 2022. The competition wasn’t far behind, proving broadband in the US is improving.
Disney to bring Hulu ad targeting to its streaming properties: Move should bring efficiencies as Netflix looks to bulk up its ad tier.
Second “Avatar” hits a milestone, but theaters aren’t celebrating: Cinemas are shuttering, unable to compete effectively with streaming.
The kids’ ad dollars are all right: While some sectors have seen slower ad growth, that’s not the case when it comes to childrens’ programming.
Netflix rounds out a tough 2022 with strong subscriber growth: Revenues rose just 1.9%, but investors responded positively to its results and outlook.
Warner Bros. Discovery is enlisting partners to grow outside the US: The company’s debt is making it turn to Amazon’s Prime Video in France.
Netflix thinks its next big hit will come out of South Korea: Many of its major shows in 2022 came from abroad, and Netflix is trying to expand in Asia-Pacific.
Netflix’s upfront debut could be bumpy for advertisers: In a significant media power shift, streaming’s upfront takeover could drive CPMs even higher.
HBO Max is upping prices right before its merger with Discovery+: While it’s peculiar timing, it should allow debt-riddled WBD to invest in user experience.
Subscription OTT video is chasing linear TV in terms of time spent in the US. We estimate adults still spend significantly more time per day watching TV, but that figure is decreasing and will fall below 3 hours this year. Meanwhile, for subscription OTT video, time spent will surpass an hour and a half per day. But ad spend on these platforms is not proportional to time spent.
Streaming’s live sports efforts off to rough start: Despite Amazon’s significant football viewership miss, digital live sports is expected to grow steadily.
Netflix’s latest move means big things for its livestream ambitions: The company will stream the SAG Awards on YouTube this year and on its own platform next year.
Streaming’s 2023 will be marked by price hikes: Embattled live TV service Fubo was the first to raise prices, but major rivals won’t be far behind.
Could the great WBD cull of 2022 be over? After a half year of content disappearing from HBO, WBD execs say the future is about “relaunching and building.”
The way people watch TV is changing. So are the ways brands advertise on TV. Connected TV has seen “monumental progress in just a handful of years,” said our analyst Ross Benes. But that’s not the full story. Here are key TV behaviors and ad trends to watch in the new year.
VideoAmp will give Nielsen a run for its money: The measurement startup’s list of high-influence partners now includes Warner Bros. Discovery.
Meet the new Netflix, same as the old Netflix: The streaming service canceled another hit show after one season in a misguided search for a megafranchise.
In 2022, both YouTube and TikTok captured 46 minutes of their adult US users’ attention each day, per our estimates. Netflix reigned supreme at 60 minutes daily. Time spent with TikTok will tick up every year through 2024, when it will reach 48 minutes per day, but it won’t pass Netflix anytime soon.