Video

TikTok wants marketers to feel the Spark: The short form video app launched a new way for advertisers to tap into successful creator content with Spark Ads, as it continues to try to bring marketers in.

Stories are hardly a new social media format—they are nearly 8 years old on Snapchat and almost 5 on Instagram. But they are still heavily used for social media marketing, even as short-video platforms like TikTok have taken off.

ViacomCBS and Comcast entertain a commercial partnership: The companies are toying with potentially joining their streaming platforms as both look to expand their audiences globally.

Videos for small biz: Vimeo and TikTok's partnership will help small businesses with limited budgets create and publish video ads more easily.

K-pop group BTS teams up with YouTube’s Shorts: The two launched an exclusive dance challenge as the platform works to install a globalized base in the heady competition among short-form video apps.

Twilio Live: The cloud communications platform will now help any business take advantage of the booming live audio and video streaming trend.

Disney sees straight-to-streaming success: "Black Widow" made $60 million from Disney+ rentals despite theaters being mostly reopened, a success story that could have lasting effects on future movie release plans.

Netgames: Netflix has made its long-teased push into video games official with its latest executive hire. Gaming could help revitalize the platform, which is starting to see stagnating growth.

NBCU's upfronts: The company said this year's upfront market was its biggest ever, driven by inventory for the Olympics and Super Bowl, plus unprecedented digital upfront commitments.

Price hike: Disney has raised the cost of ESPN+ as its new sports rights deals prioritize the streaming service.

On today's episode, we discuss what to make of YouTube ad impressions moving over to TV screens, our connected TV ad spending estimates, and how to make TV ads more actionable. We then talk about what's driving Amazon's ad business, whether NBCUniversal can get primetime TV ad rates for slots on Peacock, and what impact Nielsen's new Podcast Ad Effectiveness+ solution will have. Tune in to the discussion with eMarketer senior forecasting analyst at Insider Intelligence Eric Haggstrom.

Creator economy crescendo: Amazon is quickly building out areas of its business that center on influencers, as the walls between social media and ecommerce erode and creators' roles in those spaces start to blend together.

On today's episode, we discuss what the most interesting areas of Amazon's business are, what longer videos mean for TikTok, why marketers should focus on Clubhouse and/or podcasts, why one company is bringing TV ads to console games, where Walmart beats Amazon, when we can expect to enjoy space tourism, and more. Tune in to the discussion with eMarketer director of forecasting Cindy Liu, forecasting analyst Peter Vahle and analyst at Insider Intelligence Blake Droesch.

Disney+ approaches domestic saturation: But it's not alone in seeing slowing growth, as all major US streamers will struggle domestically in the coming years.

On today's episode, we discuss what Facebook's new virtual reality (VR) ads look like, the ad formats that will be unique to VR, and what's driving VR headset growth. We then talk about the breakdown of what Americans are watching on TV, whether we will ever see ads on Disney+ and Netflix, and whether YouTube TV has the answer for sports fans. Tune in to the discussion with eMarketer principal analysts at Insider Intelligence Victoria Petrock and Paul Verna.

Bringing them home: Comcast’s Universal Pictures will send its 2022 film slate directly to Peacock after appearing in cinemas, replacing HBO as its traditional distributor.

On today's episode, we discuss how many Americans watch sports on streaming platforms, how TV companies are tackling the digital sports rights balance, and what this year’s Tokyo Olympics can do to help boost NBCUniversal's streaming platform Peacock. We then talk about the key takeaways from the 2021 Upfronts, the potential impact of Univision's Spanish language streaming service, and how the entertainment industry is balancing box-office releases and streaming. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Paul Verna.

Attack of the clones: Now that most major social platforms have a TikTok-like feature, each is exploring different ways to use short-form video to further their longer-term goals.