Despite the stagnation of the traditional TV market, US TV screen advertising will grow by over $14 billion in the next four years. Viewing patterns are shifting toward digital as more Americans continue to cut the cord and move to connected TVs and streaming services.
On today's episode, we discuss how public service broadcasters can compete with the global streaming behemoths, how ad-free digital video options are disrupting things for marketers, and what the connected TV advertising landscape looks like. Join our analyst Bill Fisher as he hosts analysts Karin von Abrams and Paul Briggs.
May’s TV upfronts will be a testing ground for fractured measurement: New measurement solutions are focusing on multimedia and data privacy.
Streaming viewers care more about cost and exclusivity: A survey from Fandom shows consumers are more cost-conscious but don’t want to miss out on new content.
Amazon’s IMDb TV rebrands to Freevee as ad-supported video gains fans: Name change will highlight the service’s value and may help it better compete with Hulu.
YouTube’s MLB deal is a reminder of its streaming power: A whirlwind of streaming news has mostly left YouTube out of the picture, but its dominance can’t be ignored.
Amazon’s IMDb TV rebrands to Freevee as ad-supported video gains fans: The name change will highlight the service’s value and may help it better compete with Hulu.
The importance of intellectual property can’t be overstated: That’s what Warner Bros. Discovery is realizing, as it taps DC Entertainment to help it out of a huge financial hole.
Are recent video and gaming outages a sign of an overburdened infrastructure? The increase in high-resolution 4K video and demanding multiplayer games could be bogging down network connections.
CNN+’s rough launch shows consumers prefer entertainment-first streaming: Executive shakeups, distribution issues, and more have led to a tepid start.
Disney+ bets on “Dancing With The Stars” fans to boost subscriptions: Moving the flagship broadcast to streaming shows where Disney’s priorities are.
Personalization pays off with customers: Companies like Netflix see it as a priority, as the platform launches Two Thumbs Up to improve recommendations.
Warner Bros. Discovery will flex power in streaming, film, and measurement: The historic merger is set to be completed soon, reshaping the media industry.
TV measurement is still fracturing: WarnerMedia is the latest media giant to experiment with its own measurement services.
Streaming’s saturation point has driven demand for bundles: A new report from Nielsen shows that 64% of consumers want a bundle that makes it easier to stream.
The future of linear TV advertising may be ruled by manufacturers: Roku tests a new program that could revitalize linear ads.
Netflix and other streamers are doubling down on Japanese animation: Half of Netflix’s 222 million subscribers watched anime last year.
Disney+ is entering a new phase: Before firming up plans for an ad-supporting tier, the streamer is launching in a number of lower-priority markets.
Streaming services gained Oscar wins and brand awareness during commercial breaks: Disney’s own properties also propped up ad sales during the Academy Awards.
Netflix has 1.6 billion reasons to crack down on password sharing: While the exact number of sharers are hard to pin down, there’s a huge gray market the streaming giant could go after.