On today's episode, we discuss whether HBO Max can break into the top four streaming services, what to make of the Academy Awards' ratings, the effect Amazon could have on live sports, whether people will pay with their palm, how NBCUniversal's Peacock is doing, the crazy things that happen in far away galaxies, and more. Tune in to the discussion with eMarketer director of forecasting Oscar Orozco, analyst Blake Droesch, and principal analyst at Insider Intelligence Jeremy Goldman.
NewFronts recap: Exclusive content on ad-supported platforms, shoppable shows, and creator-driven video content on social media were three major trends we saw at the NewFronts this past week.
Amazon's reach: During its first Newfronts presentation, Amazon claims its OTT streaming business and Twitch now reach 120 million monthly viewers.
The proliferation of streaming services, and the fracturing of content libraries, will ultimately force consumers in Latin America to decide which platforms they value most. This will also create a unique opportunity for cheaper and free ad-supported platforms to swoop in and gain market share among the more price-conscious consumers.
Tubi to roll out originals: As it works to keep its audience's loyalty amid a congested landscape, the AVOD will roll out a variety of original content even though the majority of its content will remain licensed.
What to look out for at the NewFronts: CTV and social video will shine at this week's digital upfront presentations, as both formats have grown rapidly over the past year.
YouTube TV feels Roku's heat: The two were unable to come to an agreement ahead of the end of their distribution agreement last Friday, and the results of the face-off could be an indicator for future digital-carriage scuffles.
HBO on a budget: WarnerMedia is reportedly planning to charge $9.99 per month for an ad-support version of HBO Max—that's cheaper than some tiers of Netflix but more expensive than Disney+.
Canada catches up with new self-serve tools: Bell Media and Xandr are bringing a self-serve ad platform for linear and digital TV to the Canadian market.
NHL deepens its commitment to streaming: The league signed a deal with WarnerMedia to bring more hockey content to the media company's biggest channels—TNT and TBS—as well as HBO Max.
Carriage drama, streaming now: Roku and Google are at an impasse over renewal agreements for YouTube TV and YouTube, as Roku accuses the tech behemoth of making monopolistic demands.
On today's episode, we discuss digital video: Where has video ad spending overtaken TV, what do the streaming wars look like in different countries, and how much has live sports migrated to digital platforms? Tune in to the discussion as eMarketer senior analyst Bill Fisher hosts principal analyst Karin von Abrams, senior analyst Paul Briggs, and research director at Insider Intelligence Matteo Ceurvels.
Nielsen wants to make comparisons across linear and streaming more possible: The company is rolling out "Nielsen Streaming Video Ratings" ahead of upfronts to help programmers and advertisers better understand audiences and their viewing habits.
AT&T earnings: In its Q1 2021 earnings call this week, the telecom giant boasted HBO Max subscriber growth and increased ad revenues fueled by March Madness.
The streaming race presses on: For the second quarter in a row, HBO Max netted the largest share of new US subscribers among the major streaming services, according to Kantar.
On today's episode, we discuss what "going back to the office" may actually mean, the dawn of “tiered-access journalism,” video safe havens for brands, possible surges in travel plans, Facebook's new video speed dating app called Sparked, why the Rubik's Cube was invented, and more. Tune in to listen to the discussion with eMarketer principal analysts Jillian Ryan and Jeremy Goldman, and analyst at Insider Intelligence Blake Droesch.
A Spanish-language media giant: Univision will acquire the content and media assets of Mexico's top broadcaster Televisa, which will likely be used to fuel the new streaming service Prende TV.
YouTube’s play for performance ads: The platform’s new A/B testing tool for video ads does have applications for YouTube’s huge base of brand marketers, but it’ll have the most utility for the platform’s growing direct-response business.
Facebook continues its pivot to video
TikTok and IPG Mediabrands tap creators: The partnership brings creators into the early stages of the campaign creation process, something that’s likely to become common as creators become even more important for short-video marketing.