On today's episode, we look at how awards shows are doing and hand out some pretend awards of our own: "Must-Pay-Attention-To Video Streaming Platform," "Traditional Media Dark Horse," "Standout Brand/Company/Advertiser of the Year," and more. Tune in to the discussion with eMarketer principal analysts at Insider Intelligence Jeremy Goldman, Nicole Perrin, Jillian Ryan, and Debra Aho Williamson.
The NFL ensures more touchdowns for streamers: A new set of 11-year rights deals will make more football available on streamers, but distribution will remain tied to linear TV for the time being.
On today's episode, we discuss Facebook and Apple's next virtual and augmented reality moves, Netflix cracking down on password sharing, whether Google and Facebook killed the concept of "free," what Americans will do with their stimulus checks, how ESPN+ will do on Hulu, where in the world there is a giant plughole in the ocean, and more. Tune in to listen to the discussion with eMarketer forecasting analyst Rini Mukhopadhyay, senior analyst Sara M. Watson, analyst Blake Droesch, and principal analyst at Insider Intelligence Jeremy Goldman.
Peacock wants to charge TV premiums for streaming: While streaming viewership continues to grow, NBCU's ambitious goal of pulling in equal ad pricing for its platform will likely face pushback.
YouTube Shorts debuts in the US: The feature may just be another TikTok clone for now, but if YouTube can successfully harness its existing base of video content creators, it could set Shorts apart.
Better data, better campaigns: In a natural progression of its paid advertising capabilities, TikTok will begin personalizing ads based on in-app activity.
Netflix originals may come to TV: The streaming giant is in talks to license its original content to ViacomCBS and NBCUniversal—likely a marketing tactic and a way to finance even more originals.
On today's episode, we discuss what an out-of-home (OOH) advertising comeback will look like and which areas are driving growth. We also examine how OOH movie theater advertising could recover, the significance of March Madness's return, when people will want to attend sporting events again, and replacing "primetime" with something more personal. Tune in to the discussion with eMarketer forecasting analyst Nazmul Islam and senior analyst at Insider Intelligence Ross Benes.
Triller gets ready for livestreams: With livestreaming quickly becoming a social platform must-have, Triller will need that capability from Verzuz in order to stay competitive.
HBO Max sells big in upfronts: The company has reportedly pulled in $80 million for its upcoming ad-supported tier, but to keep that momentum it will need to live up to its big subscriber number promises.
On today's episode, we discuss whether sports are the key to moving viewers from TVs to streaming platforms, if online audiences can ever rival TV viewership, and whether people will want to watch user-generated or professionally made content online. We then talk about the most interesting part of The Walt Disney Co.'s streaming endeavors, how HBO Max stacks up so far, and how this second year of virtual upfronts might be different. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Ross Benes.
Livestreaming is a small but growing part of creator culture. Much like Stories, livestreaming is a way for creators and other influential figures on social media to present content that is often less polished than photos or recorded video. Livestreams also give influencers a way to interact with their audience in real time through live chat.
Say goodbye to your ex’s Netflix: The streamer is testing an anti-account-sharing measure, likely in an attempt to keep growing as it approaches saturation in its biggest markets.
HBO Max adds ads: The ad-supported tier is coming in June, helping the streamer reach a wider audience and giving marketers access to a large chunk of premium programming to advertise against.
On today's episode, we discuss how the coronavirus changed each generation, Twitter's ecommerce ambitions, what consumers want from brands one year into the pandemic, Virginia becoming the second state to enact a consumer privacy law, TikTok competitors from YouTube and Netflix, how to improve your art viewing experience, and more. Tune in to listen to the discussion with eMarketer principal analyst Jeremy Goldman, analyst Blake Droesch, and director of forecasting at Insider Intelligence Oscar Orozco.
Facebook competes for creators: The platform is appealing to creators who specialize in short videos and livestreams by introducing new monetization options.
Content is king: Roku's new scripted series for The Roku Channel will help it draw viewership with more original and exclusive content.
Disney hits subscriber goals early and isn't slowing down: The company is working to drive more attention to ESPN+ with a Hulu integration and a new NHL rights deal.