Should Netflix stay ad-free?
On today's episode, we discuss five new bills that aim to limit Big Tech, whether short-form audio is next, Google's fine over its treatment of news publishers, why we buy what we buy, what to make of Disney+ subscriber growth hitting the brakes, how the world gets its caffeine, and more. Tune in to the discussion with eMarketer senior analysts Sara M. Watson and Jasmine Enberg and analyst at Insider Intelligence Blake Droesch.
HBO Max banks on Snapchat in latest subscriber growth effort: The app’s users will be able to watch a free episode of the “Gossip Girl” reboot (among other shows) with friends via a Snap Mini, as the streaming platform vies for more and younger eyes.
ViacomCBS and Comcast entertain a commercial partnership: The companies are toying with potentially joining their streaming platforms as both look to expand their audiences globally.
TikTok wants marketers to feel the Spark: The short form video app launched a new way for advertisers to tap into successful creator content with Spark Ads, as it continues to try to bring marketers in.
Stories are hardly a new social media format—they are nearly 8 years old on Snapchat and almost 5 on Instagram. But they are still heavily used for social media marketing, even as short-video platforms like TikTok have taken off.
K-pop group BTS teams up with YouTube’s Shorts: The two launched an exclusive dance challenge as the platform works to install a globalized base in the heady competition among short-form video apps.
Videos for small biz: Vimeo and TikTok's partnership will help small businesses with limited budgets create and publish video ads more easily.
Twilio Live: The cloud communications platform will now help any business take advantage of the booming live audio and video streaming trend.
Disney sees straight-to-streaming success: "Black Widow" made $60 million from Disney+ rentals despite theaters being mostly reopened, a success story that could have lasting effects on future movie release plans.
Netgames: Netflix has made its long-teased push into video games official with its latest executive hire. Gaming could help revitalize the platform, which is starting to see stagnating growth.
NBCU's upfronts: The company said this year's upfront market was its biggest ever, driven by inventory for the Olympics and Super Bowl, plus unprecedented digital upfront commitments.
Price hike: Disney has raised the cost of ESPN+ as its new sports rights deals prioritize the streaming service.
On today's episode, we discuss what to make of YouTube ad impressions moving over to TV screens, our connected TV ad spending estimates, and how to make TV ads more actionable. We then talk about what's driving Amazon's ad business, whether NBCUniversal can get primetime TV ad rates for slots on Peacock, and what impact Nielsen's new Podcast Ad Effectiveness+ solution will have. Tune in to the discussion with eMarketer senior forecasting analyst at Insider Intelligence Eric Haggstrom.
Creator economy crescendo: Amazon is quickly building out areas of its business that center on influencers, as the walls between social media and ecommerce erode and creators' roles in those spaces start to blend together.
Disney+ approaches domestic saturation: But it's not alone in seeing slowing growth, as all major US streamers will struggle domestically in the coming years.
On today's episode, we discuss what the most interesting areas of Amazon's business are, what longer videos mean for TikTok, why marketers should focus on Clubhouse and/or podcasts, why one company is bringing TV ads to console games, where Walmart beats Amazon, when we can expect to enjoy space tourism, and more. Tune in to the discussion with eMarketer director of forecasting Cindy Liu, forecasting analyst Peter Vahle and analyst at Insider Intelligence Blake Droesch.
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Bringing them home: Comcast’s Universal Pictures will send its 2022 film slate directly to Peacock after appearing in cinemas, replacing HBO as its traditional distributor.