CNN+ was doomed from the start: The much-discussed news streaming service is shutting down after reports that it couldn’t attract subscribers.
This year, Peacock will hit 64.3 million US viewers, up 25.0% from 51.5 million the year before. The Comcast-owned streaming platform will continue to grow as it rivals established competitors.
HBO Max’s subscriber bump reverses Netflix-induced anxiety: The streamer’s success shows blockbuster content and accessible pricing is key.
Netflix is the final domino to fall in streaming’s advertising pivot: The company’s shocking loss of 200,000 subscribers means big changes are coming.
Subscriber flight costs Netflix $50 billion in value: Streaming giant suffers worst loss in over a decade and risks losing more users by spending less on original content, charging more for shared passwords, and introducing ad-supported tiers.
Despite the stagnation of the traditional TV market, US TV screen advertising will grow by over $14 billion in the next four years. Viewing patterns are shifting toward digital as more Americans continue to cut the cord and move to connected TVs and streaming services.
On today's episode, we discuss how public service broadcasters can compete with the global streaming behemoths, how ad-free digital video options are disrupting things for marketers, and what the connected TV advertising landscape looks like. Join our analyst Bill Fisher as he hosts analysts Karin von Abrams and Paul Briggs.
May’s TV upfronts will be a testing ground for fractured measurement: New measurement solutions are focusing on multimedia and data privacy.
Streaming viewers care more about cost and exclusivity: A survey from Fandom shows consumers are more cost-conscious but don’t want to miss out on new content.
Amazon’s IMDb TV rebrands to Freevee as ad-supported video gains fans: Name change will highlight the service’s value and may help it better compete with Hulu.
YouTube’s MLB deal is a reminder of its streaming power: A whirlwind of streaming news has mostly left YouTube out of the picture, but its dominance can’t be ignored.
Amazon’s IMDb TV rebrands to Freevee as ad-supported video gains fans: The name change will highlight the service’s value and may help it better compete with Hulu.
The importance of intellectual property can’t be overstated: That’s what Warner Bros. Discovery is realizing, as it taps DC Entertainment to help it out of a huge financial hole.
Are recent video and gaming outages a sign of an overburdened infrastructure? The increase in high-resolution 4K video and demanding multiplayer games could be bogging down network connections.
CNN+’s rough launch shows consumers prefer entertainment-first streaming: Executive shakeups, distribution issues, and more have led to a tepid start.
Disney+ bets on “Dancing With The Stars” fans to boost subscriptions: Moving the flagship broadcast to streaming shows where Disney’s priorities are.
Personalization pays off with customers: Companies like Netflix see it as a priority, as the platform launches Two Thumbs Up to improve recommendations.
Warner Bros. Discovery will flex power in streaming, film, and measurement: The historic merger is set to be completed soon, reshaping the media industry.
TV measurement is still fracturing: WarnerMedia is the latest media giant to experiment with its own measurement services.
Streaming’s saturation point has driven demand for bundles: A new report from Nielsen shows that 64% of consumers want a bundle that makes it easier to stream.