*Social networks will boost US mobile video ad spending this year.* In-app video advertising on platforms like Instagram and Snapchat was the main driver of growth, with new YouTube and Roku ad inventory helping, too.
Paramount+ prepares for launch: ViacomCBS has kicked off a 13-week marketing campaign to promote its new streaming service, as ad spending around streaming continues to grow in 2021.
Netflix holds on to the streaming wars crown. Despite decelerating growth expected through 2024, a nearly 37 million subscriber gain in 2020 will keep the streaming service on top for years to come.
eMarketer research analyst Mariel Soto Reyes and principal analysts at Insider Intelligence Mark Dolliver and Jeremy Goldman discuss the future of short-form video, HBO Max's release structure experiment, a new service to streamline streaming, how the pandemic affected computer usage, why Apple wants in on cars, what actually happens when you experience déjà vu, and more.
Revolt TV brings more diversity to streaming: The new ad-supported streaming service will focus on Black culture, capitalizing on high demand for diversity in media.
Nielsen to provide measurements of on-demand film releases: The company’s new measurement service aims to capture the spike in straight-to-streaming films, legitimizing a format that's been a lifeline for media companies.
Univision dives into the streaming market: Spanish-language broadcaster Univision will launch a free ad-supported streaming service this quarter, building on its YouTube presence to extend further into digital video.
Pandemic accelerates livestreaming growth in China: The format will grow rapidly at 10.6% in 2021, driven by social apps and ecommerce livestreams.
eMarketer principal analyst at Insider Intelligence Nicole Perrin discusses some big questions heading into 2021: What kind of traditional media rebound do we expect, will there be a tidal wave of pent-up demand, and how has the customer journey changed forever? She then talks about the implications of IAC spinning off Vimeo, whether we have already given up on privacy, and Amazon Marketing Cloud (AMC) opening a public beta.
Struum, a subscription bundle focused on niche streaming services, will launch this spring and, as the streaming market grows ever more saturated, will probably be the first of many.
Roku will bring Quibi’s content to its 100 million US users, an audience much larger than Quibi ever had access to during its brief run
eMarketer senior analyst Ross Benes, principal analyst Mark Dolliver, and junior analyst at Insider Intelligence Blake Droesch discuss Disney+'s price increase and content slate, Amazon's foray into healthcare, whether mothers are actually moving over to TikTok, if co-viewing is here to stay, whether Amazon can draw NFL fans with an exclusive stream, how to easily get people to agree with an essay, and more.
Netflix will continue growing strongly even as its share of the streaming market decreases—but that's just a sign that the market is growing fast enough to accommodate both Netflix and its competitors.
Global OTT subscriptions will grow 65% to nearly 2 billion by 2025, likely the result of companies’ international growth strategies and an acceleration of streaming uptake.
Never in the past two decades of social media history have the features, ad formats, and other business initiatives of the four major social platforms looked as similar as they do today.
Discovery+ hits multiple streaming markets this year and Discovery is betting its exclusive Olympics coverage in Europe will be key to subscriber growth.
Giving Amazon exclusive livestreaming rights to last Saturday’s NFL game seems to have paid off—it had the highest average number of viewers per minute for a digital NFL game.
Almost half of HBO Max subscribers watched the “Wonder Woman” sequel its opening day, a success for the company’s new simultaneous release structure.
eMarketer principal analysts Mark Dolliver, Sara M. Watson, and Nicole Perrin, along with junior analyst at Insider Intelligence Blake Droesch, discuss the latest government lawsuits against Google, Twitter's new "Spaces" audio feature, 2021 Super Bowl commercials, the reception to Apple's new privacy labels, The Walt Disney Co. throwing its weight behind streaming, what all "Friends" episodes have in common, and more.
In 2021, the biggest US beneficiary of the streaming bonanza will be Disney. After a plethora of streaming competitors launched in 2020, Netflix still added a substantial number of subscribers. Equally as impressive as Netflix’s sustained dominance was Disney+’s ability to quickly gain viewers. These developments show there’s room for multiple services to thrive in this fast-growing market.