Social video advertising is now capable of driving benefits throughout the funnel. Advertisers expect to prioritize a few key paid social strategies in 2022, including developing more native video ad creative, promoting creator videos as paid ads, investing more in ISR, and supporting efforts around still-emerging shopping livestreams on social platforms.
“Sing 2” shows that simultaneous theatrical and streaming releases remain powerful options for film studios: The movie has already made back its budget twice at the box office, but it failed to achieve the success of its 2016 prequel or the new “Spider-Man.”
Spotify adds clickable ads to its advertising lineup: The audio streaming company aims to transform podcast advertising with visual and interactive experiences.
Twitter tests reaction tweets in bid to restore Fleets-like functionality: This time around, however, its photo- and video-sharing feature won’t be separated from the standard way of replying to tweets, which could aid adoption.
Major streaming services enjoyed double-digit viewing time growth in 2021: Our latest US Time Spent With Media Forecast shows that Netflix and Disney rode hits like “Squid Game” to unforeseen success.
Hulu raked in $2.1 billion in ad revenues between October 2020 and November 2021, by far the most of any ad-supported video-on-demand (AVOD) platform in the US.
Nielsen’s rocky 2021 gave rise to new measurement competitors: TV networks that once relied on measurement firms to do business have now joined CTV manufacturers in staking their own claim.
Marvel’s ups and downs in 2021 signal change for the film industry: The superhero franchise returned to theaters this year, but trouble abroad and issues with streaming will force studios to rethink blockbuster release strategies.
On this special edition of the show, we're taking a look back at some of the most notable conversations we've had this year. In this episode, we discuss what the media world will look like by 2030 concerning digital ads, shopping, banks, pay TV, digital video, and esports.
Lockdowns in the UK drove up video consumption, and multiperson households made good use of their multiple screens. Advertisers now need to adapt to an audience that is more device-agnostic and content-hungry than ever.
Mobile tools and short-form video content are popular with Hispanics: Knowing how this important demographic group accesses and uses content can help marketers devise outreach strategies.
Marketers rate TikTok less trustworthy, more innovative than Facebook: Despite amassing over 1 billion users, TikTok still struggles to attract marketing dollars.
Breakout hits solidified streaming services’ grip as linear TV struggled: Streaming services lead the industry, but they still face piracy and subscription woes.
On today's episode, we discuss some very specific 2022 predictions: Why Amazon is looking to expand into sports media, why TikTok will force YouTube to do something reckless, why Clubhouse might not last the year as a standalone company, how Disney might reposition Hulu, how Apple will re-enter the streaming wars, and more. Tune in to the discussion with eMarketer principal analysts at Insider Intelligence Debra Aho Williamson, Paul Verna, and Andrew Lipsman.
TikTok’s upcoming desktop livestreaming feature threatens Twitch: TikTok Live Studio will let users stream anything from their PC, including video games, for viewers to watch on the TikTok app.
TV commercials are the ads that most commonly lead people to new streaming content. That was the case among US adults who watch both TV and digital video, in addition to using social media.
Hulu’s 2021 ad revenue outpaces competitors, but troubles loom: The streamer’s reliance on partners like NBCUniversal to provide content could hamstring further growth.
iSpot’s new deal with LG lets it tap into 39 million CTVs: The analytics firm pounces on Nielsen’s shaky ground by bringing together the fractured measurement space.
Netflix is making moves in India to compete with Disney+ Hotstar and Amazon Prime Video: Streaming services have turned to the country to make up lost ground back at home, but breaking in may not be so easy.
YouTube attempts to keep creators loyal by giving them what they want: As social platforms compete for original content, YouTube follows in Meta’s and TikTok’s footsteps with more robust creation tools.