YouTube attempts to keep creators loyal by giving them what they want: As social platforms compete for original content, YouTube follows in Meta’s and TikTok’s footsteps with more robust creation tools.
The bloated number of streaming options scatters viewers across an array of services. That’s consequential for advertisers because fragmented audiences make ad campaign planning and measurement more onerous.
Roku and Google end lengthy dispute, reach distribution agreement: YouTube apps to remain on Roku, even as the CTV company prioritizes original content development.
The rise of sports gambling attracts family-friendly brands like Disney: CEO Bob Chapek revealed that Disney is looking to introduce betting to ESPN as interest heats up among digital sports broadcasters.
Streaming industry could see 30% churn rate, Deloitte says: Now overcrowded with a large number of competitors, streaming services will have to rethink their game to survive.
Pinterest acquisition bolsters video editing capability to attract creators: As social platforms look more and more alike, creators—and the exclusive content they produce—are becoming more important to differentiate offerings.
Univision is testing a new system to link TV ads to online behaviors: The network’s partnership with data firms attempts to bring the immediacy of digital video analytics to linear TV.
Publishers are wary of Amazon Live, citing growth and revenue issues: The ecommerce giant’s live shopping product lacks the native audience of other platforms looking to get in on the social commerce wave.
YouTube’s new search data tool lets creators and marketers see what happens before a user clicks play: Amazon and other companies have launched similar features, suggesting that Big Tech wants to show interested parties where opportunities lie on its platforms.
With more demand for content than ever before, production companies are struggling to keep up: Streaming companies find themselves competing for not only viewers, but also film crews.
On today's episode, we discuss whether ride-sharing and delivery services can survive, the "choosing to live with less" movement, buying with purpose, whether Disney+ subscribers will overtake Netflix, Facebook's (Meta's) new glove, the "great big Thanksgiving quiz," what doesn't exist in California, and more. Tune in to the discussion with eMarketer senior forecasting analyst Peter Vahle, analyst Blake Droesch, and principal analyst at Insider Intelligence Paul Verna.
Twitter plays ecommerce catch-up: The Cyber Weekend debut of livestream shopping with Walmart rounds out the platform’s offerings, and its reputation as a place for live discussion could help adoption.
Roku’s pivot to original content is out of necessity: Distribution roadblocks and falling hardware sales make it even more important for the streamer to focus on its growing ad segment, and original shows will bolster that.
Roku’s revenue expectations are lower than projected due to slowing subscriber and ad revenue growth: A slowdown in cord-cutting coupled with market saturation has lead to intense competition in the streaming space.
Discovery plays catch-up with new shoppable ad format: Ecommerce functionality is now a necessity for streaming platforms looking to compete with social media.
About two-thirds of the US population are monthly connected TV (CTV) users. Young people are more likely to use CTV than older people. Four in 10 US senior citizens are CTV users—whereas CTV usage is about double that, more than 80%, among those ages 25 to 54.
Netflix ditches a controversial viewership metric, now ranking content by hours watched: The previous ratings system often misrepresented a film or show’s impact, and the new method puts more control in the hands of advertisers, casts, and crews.
As the average time spent with digital video continues to increase, wouldn’t it be amazing to be able to present your brand’s video content with an experience just like on your audience’s favorite streaming platform?
On today's episode, we discuss why Disney+ subscriber growth has slammed into a wall and how HBO Max might make its offering even more competitive. We then talk about whether Roku's recent slowdown is temporary or something more systemic, and if Peacock will likely move up—or down—Americans' video streaming priorities list. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Ross Benes.
Amazon is letting fans clip and share moments from Prime Video originals: Fans have shared viral moments from shows for years. Networks and streaming services are finally leaning into the practice.