SVODs should consider AVODism: Most US consumers aren't looking for more streaming video subscriptions, but if more platforms consider cheaper or ad-supported tiers, perhaps that could change.
Livestreams and NFTs: Shoppable livestreaming platform Ntwrk is moving into nonfungible transactions (NFTs) as it looks to broaden its digital commerce efforts.
Read while you shop: Amazon continues to ramp up its investment in India, this time testing out a section for articles by local media outlets on its app and website.
On today's episode, we discuss how concerned we should be about Netflix's slow start to the year, which activities people will do at home versus in-person (if both were safe and possible), how TikTok can convince people to buy things on its platform, details about a Twitter Blue subscription service, whether a travel recovery already happened, some interesting facts about 'Forrest Gump,' and more. Tune in to the discussion with eMarketer director of forecasting Oscar Orozco, forecasting analyst Peter Vahle, and analyst at Insider Intelligence Blake Droesch.
Video games on Netflix: The company may be preparing to expand its subscription offering to include video games as growth in time spent with Netflix decelerates.
Peacock gets its first dual-release movie: NBCUniversal will bring "Boss Baby 2" to theaters and streaming at the same time, which could help boost Peacock subscriptions in the family market.
On today's episode, we discuss why Uber is trying to be a one-stop shop and how DoorDash outperformed Uber during the pandemic. We then talk about The New York Times' Q1 subscriber and revenue performance, NBCUniversal's thoughts on regional sports, and what stood out at this year's NewFronts. Tune in to the discussion with eMarketer senior forecasting analyst at Insider Intelligence Eric Haggstrom.
Disney ventures further into Southeast Asia: The company may be looking to dethrone Netflix with a possible rollout of Disney+ Hotstar in both Thailand and Malaysia next month.
Facebook goes ahead with pay-per-view: The platform is set to offer paid livestreams of small sporting events, as it works to give its community virtual—and monetizable—ways to come together.
The top 5 countries for Twitch installs
On today's episode, we discuss how The Walt Disney Co., ViacomCBS, and Roku started the year. We then talk about the new WarnerMedia-Discovery merger, Nielsen's new ratings service for streaming, and NBCUniversal's new ad formats. Tune in to the discussion with eMarketer senior forecasting analyst at Insider Intelligence Eric Haggstrom.
Amazon to buy MGM library: The deal would give Amazon leverage over rivals that license out MGM content—plus, it could help the company increase watch time on Prime Video.
Streamers go for size: WarnerMedia and Discovery will unify and become a new, scaled media company as both forge ahead in the streaming wars against behemoths.
Pinterest Live goes live: The platform’s livestreaming feature will let creators tag products in their streams, which hits two major goals for Pinterest—to become more creator-friendly and tap into social commerce.
The second year of virtual upfronts: Today is the first day of the TV upfronts; this cycle will likely see a greater focus on cross-platform offerings and higher prices for inventory.
Disney's streaming growth slows: The company's streaming platforms saw subscriptions slow last quarter, but its earnings call highlighted sports and international expansion as points of optimism for the future.
On today's episode, we discuss whether augmented reality is the future of marketing, how Clubhouse launching on Android can help the social audio platform grow its user base, how much the pandemic changed boomers' online behavior, whether "buy now, pay later" can move beyond retail, how to help people find something to watch on Netflix, how to swim up in the sky, and more. Tune in to the discussion with eMarketer analysts Nina Goetzen and Daniel Keyes, and principal analyst at Insider Intelligence Jeremy Goldman.
YouTube Clips a page from Twitch’s book: In a bid for some of Twitch’s success, YouTube released a copycat feature that lets users share snippets of gaming livestreams.
YouTube chases creators: The platform rolled out a creator fund for its TikTok competitor, Shorts, as it looks to become a mainstay for short-form video.
The duopoly of Facebook and Google still dominates digital ad revenues worldwide, but a collective rival from the ecommerce industry is showing momentum.