NTWRK pushes live shopping in the US: The livestream-centric mobile marketplace is competing with giants like Amazon and Facebook as US companies emulate China and struggle to succeed in the fledgeling livestreaming ecommerce space.
For the first time, we have broken out the portion of US upfront digital video ad spending that goes to connected TV (CTV). This year, advertisers will increase their upfront CTV video ad spending by almost 50% year over year to $4.51 billion.
Consumers are loving ad-supported video: Time spent with AVOD surged 200% between May 2020 and May 2021 as viewers increased content consumption amid a crowded landscape of pay-to-play streaming platforms.
The medium screen: New data on ad impressions shows that more YouTube viewing is happening on TVs, suggesting the platform will soon become an increasingly popular place to reallocate TV ad dollars.
New Nielsen numbers: The company is releasing a new monthly measurement of US time spent watching TV, with its first report showing streaming accounting for just over a quarter of time spent.
Univision plans broader streaming launch: Its upcoming streamer will feature both free and paid tiers and be available in the US and Latin America as the media company aims to take on competitors like regional leader Netflix.
The legalization of sports gambling in more than 20 US states has opened new business opportunities, and potential pitfalls, for broadcasters and streaming services that seek to tie in betting content, such as fantasy leagues, with live broadcasts—or at least market separately to the sports viewing and gambling audiences.
No promotions on Disney+: Disney CEO Bob Chapek said the company has no intention of sliding in an ad-supported tier for Disney+.
On today's episode, we discuss how time spent watching TV is changing, how TV ads favorability stacks up against other formats, and what's contributing to TV ad spending's resilience. We then talk about Paramount+ introducing a new tier with ads, how much time people spend with subscription-based vs. ad-supported video, and how much money are people willing to spend for the video streaming entertainment. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Ross Benes.
A localized offering: New details have emerged about Sinclair Broadcast Group's standalone sports streaming service, one that could present new opportunities to reach a growing digital live sports audience.
On today's episode, we discuss who owns everything in the media universe, the formation of Warner Bros. Discovery, and why Amazon bought MGM. We then talk about how people are consuming sports in different ways, CNN's new streaming service, and whether HBO Max with ads can make a big splash. Tune in to the discussion with eMarketer senior forecasting analyst at Insider Intelligence Eric Haggstrom.
Keep on streaming: People plan to maintain the number of streaming services they use even after the pandemic—but to do so, many will likely turn to ad-supported options.
On today's episode, we discuss what the world will look like in 2030. How many households will still have pay TV, who will be the top three SVOD players, how big can esports get, and more. Tune in to the discussion with eMarketer vice president of forecasting Monica Peart, senior director of forecasting Shelleen Shum, and directors of forecasting at Insider Intelligence Cindy Liu and Oscar Orozco.
Paramount+ with ads: The ad-supported version of ViacomCBS' flagship streaming service launches today as more consumer gravitate toward similar services.
“Roku Recommends” rolls out: The new show from Roku’s branded content studio surfaces top streaming content and gives advertisers a chance to reach viewers who might otherwise skip straight to ad-free services.
Livestreams and NFTs: Shoppable livestreaming platform Ntwrk is moving into nonfungible transactions (NFTs) as it looks to broaden its digital commerce efforts.
SVODs should consider AVODism: Most US consumers aren't looking for more streaming video subscriptions, but if more platforms consider cheaper or ad-supported tiers, perhaps that could change.
Read while you shop: Amazon continues to ramp up its investment in India, this time testing out a section for articles by local media outlets on its app and website.
On today's episode, we discuss how concerned we should be about Netflix's slow start to the year, which activities people will do at home versus in-person (if both were safe and possible), how TikTok can convince people to buy things on its platform, details about a Twitter Blue subscription service, whether a travel recovery already happened, some interesting facts about 'Forrest Gump,' and more. Tune in to the discussion with eMarketer director of forecasting Oscar Orozco, forecasting analyst Peter Vahle, and analyst at Insider Intelligence Blake Droesch.