Meanwhile, the separate phased migration of legacy BB&T and SunTrust accounts to Truist’s combined digital platform will help limit the bleeding, should major glitches happen.
Digital health apps are a dime a dozen: There are more digital health apps on the market than ever before, per IQVIA. We unpack how digital health app devscan make sure their apps don’t get washed away in the sea of 350,000+ available to consumers.
On today's episode, we discuss Spotify's Q2 performance, what to make of its ad revenue growth, and how its podcast investments are getting on. We then talk about where Amazon wants to take Alexa, social audio's monetization issue, and the significance of the NBA and iHeartMedia podcast partnership. Tune in to the discussion with eMarketer senior forecasting analyst at Insider Intelligence Peter Vahle.
Read on for three new things to know from Insider Intelligence.
Facebook pursues privacy patina: Homomorphic encryption would potentially allow Facebook to target ads based on encrypted data without decrypting it. Though Facebook hopes this could help expand encryption while preserving privacy, it does nothing to address concerns over Facebook’s access to intimate personal data.
One of Insider Intelligence’s latest reports discusses how HNWIs’ needs are changing and how technology can enhance onboarding, omnichannel capabilities, and ESG investments.
Publicis announces partnership with TikTok: The deal is TikTok’s first strategic agency partnership, and marketers should expect more of those in the months ahead.
Nielsen plans to eliminate cookies from its diet: The measurement company announced how it will use identities, first-party data, and other data to move away from cookies.
SheerID opens up $310 billion market opportunity: The identity marketing platform announced a new product to give brands the opportunity to send digital, personalized offers to new movers.
Nigerian neobank raises $55M and mulls expansion: Kuda says its user base has doubled since March, and it’s looking to broaden its presence across Africa. This initial success will boost its chance at grabbing a crucial early lead in the region.
With its new digital identity verification feature, prospects don’t need to visit a branch to open a new account. Adoption of a similar offering by CIBC’s peers could further entrench incumbents against new entrants.