Amazon’s next healthcare frontier: The tech giant is reportedly considering the launch of an at-home healthcare diagnostics business—a move that would bolster its other healthcare businesses and shake up the digital health world.
On today's episode, we discuss how US social media use is changing and why. We then talk about how the social network giants are trying to make their platforms less "anxiety-provoking," why the new NFL-iHeartMedia podcast deal is so significant, and whether the nostalgia marketing trend will dominate 2021. Tune in to the discussion with eMarketer director of forecasting Oscar Orozco and senior forecasting analyst at Insider Intelligence Peter Newman.
High-definition audio comes to Apple Music: Lossless audio is the newest venue for Apple, Amazon, and Spotify to duke it out for a share of digital audio listeners—but that alone won't be enough for Apple to overtake its competitors.
Streamers go for size: WarnerMedia and Discovery will unify and become a new, scaled media company as both forge ahead in the streaming wars against behemoths.
Digital audio listeners surpass 600 million in China
Google antitrust suit dismissed: One of many complaints against the search giant has been dismissed, but advertisers can still hold out hope that a similar December 2020 suit alleging anti-competitive ad practices will pan out.
Many consumers in Latin America are no longer content to let brands sit on the sidelines of tough conversations. The events of 2020 have increased the public’s expectation that companies will take a stand on top-of-mind social causes, such as discrimination, poverty, and climate change.
Pinterest Live goes live: The platform’s livestreaming feature will let creators tag products in their streams, which hits two major goals for Pinterest—to become more creator-friendly and tap into social commerce.
The WhatsApp privacy showdown continues: Regulators in Germany blocked this weekend's controversial data-sharing update and are looking to take the fight to the entire EU.
Although 2020 was ad spending’s most disappointing year on record worldwide, it could have been worse. In fact, the final figures outperformed dire mid-pandemic projections.
In 2020, the pandemic accelerated ecommerce sales growth significantly. Growth won’t be as high in 2021, but total sales will far exceed our pre-pandemic estimates.
In-person discovery is an integral part of a spirit marketer’s strategy. So when brand discovery shifted online, Brenne Whisky found that consumers aren’t shy about a buy-to-try purchase. Watch Industry Voices Spotlight on CPGs with Brenne’s president and founder Allison Parc to hear how direct-to-consumer (D2C) access made continued discovery possible.