Publicis announces partnership with TikTok: The deal is TikTok’s first strategic agency partnership, and marketers should expect more of those in the months ahead.
Nielsen plans to eliminate cookies from its diet: The measurement company announced how it will use identities, first-party data, and other data to move away from cookies.
SheerID opens up $310 billion market opportunity: The identity marketing platform announced a new product to give brands the opportunity to send digital, personalized offers to new movers.
Nigerian neobank raises $55M and mulls expansion: Kuda says its user base has doubled since March, and it’s looking to broaden its presence across Africa. This initial success will boost its chance at grabbing a crucial early lead in the region.
With its new digital identity verification feature, prospects don’t need to visit a branch to open a new account. Adoption of a similar offering by CIBC’s peers could further entrench incumbents against new entrants.
TD Bank brings lending to the post office: A pilot program with Canada Post, meant to help rural and Indigenous Canadians in particular, will make personal loans available for financial emergencies—and could offer an alternative to high-interest payday loans.
US influencer marketing spending will rise by 33.6% in 2021 to $3.69 billion. Our inaugural forecast shows that US marketers will allocate nearly $1 billion more to influencer marketing this year than they did in 2020, representing the strongest spending growth in the industry since 2019.
Credit or debit? US credit card owners are torn
During the pandemic-induced lockdowns in 2020, many UK-based shoppers confined to their homes saw little need to shop for apparel, and even now, as restrictions ease, apparel will still not be a consumer focus.
While financial service's digital ad spending has historically outpaced the digital ad market, we expect a slowdown in 2021 and beyond as incumbents in both banking and insurance focus their budgets on technological innovations to compete with emerging fintech companies.
Clarify Health makes VBC easier to deploy: Its Apervita acquisition streamlines the implementation of value-based contracts for payers and providers—key to driving widespread VBC in the US health system.
The news: Anthem is teaming up with Emory Healthcare’s Innovation Hub and 11Ten Innovation Partners to develop 5G-enabled digital health solutions, like remote patient monitoring tech.
On today's episode, we discuss Twitter's Q2 performance, which features are likely to boost engagement, and what the rest of the year looks like. We then talk about what to make of Fleets being folded, the potential impact of Super Follows and Ticketed Spaces, and what, if anything, can give Clubhouse a second wind. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Jasmine Enberg.
A year of CCPA: California provided examples of how it's been enforcing the CCPA over the last year—but publishers and marketers might not like how strictly it's upholding the privacy standards.
Twitter is offering researchers up $3,500 to uncover bias in its image cropping algorithm. Though bias bounty programs may reveal some instances of bias, they cannot hope to solve the broader issue of algorithmic bias entrenched within the bedrock of artificial intelligence.
Amazon is offering users $10 in promotional credits to sign up for its palm print-based One biometric payment system. Adding palm prints to its database could make One more attractive to third parties, though the practice raises major privacy and data security concerns.
After a significant pandemic-induced exodus away from major tech hubs, workers are returning to the Bay Area as their offices plan reopenings. Though traditional tech hubs may return to Californian, Big Tech’s largest companies may face significant work from home-related turnover.