Find out how best to implement a customer data platform (CDP), and how marketing, analytics, and technology executives are embracing CDPs to operationalize data to power in-the-moment experiences.
The percentage of US internet users who use a smart appliance will increase from 10.5% in 2021 to 21.0% by 2025.
Watch us as PwC’s Brian Morris, marketing data and analytics leader, and Dan Renner, marketing, sales, and service transformation specialist, outline what’s needed to unlock the power of personalization when using a customer data platform.
Snapchat’s ComplexCon campaign demonstrates its social commerce ambitions: Younger users in particular are more likely to purchase products without (physically) trying them on.
Roblox’s Q3 results demonstrate a metaverse on the rise: With revenue increasing 102% year over year, the platform has a legitimate shot at becoming an ongoing element in many marketers’ playbooks.
Find out how Made.com, Guess, and others have set up a visual storytelling framework that resonates with consumers.
Apple and Chewy will see the fastest ecommerce sales growth of the top 15 online retailers in the US this year, at 25.7% and 25.0% over 2020, respectively.
They are expanding across the continent in a bid to dethrone eToro as the trading app of choice and mimic the success of US counterparts.
On today's episode, we discuss the most interesting takeaways from Twitter's Q3 earnings, why the social media company was able to weather Apple's iOS privacy changes, and what Twitter hopes to become by 2023. We then talk about the share of tweets that come from young people and the appeal of Twitter Blue now that it includes ad blocking service Scroll. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Jasmine Enberg.
Christmas deals may be the new Thanksgiving tradition: While some retailers are offering Black Friday deals early to avoid supply chain bottlenecks, others are following Amazon’s lead of pulling the holiday shopping season forward.
Danske Bank UK taps Aiia for business-accounts viewing: The companies will let businesses see details for all of their bank accounts in one place—the latest example of rising interest in open banking from European financial institutions.
Its focus on attracting large and diverse businesses cushioned revenues and volume. Now, it's looking to BNPL, cryptos, and Cash App.