Online grocery sales will surpass $100 billion in the US this year, per our forecast, but traditional grocers may not see as much of that spending as the major ecommerce players are.
On today's episode, we discuss Snapchat's Q2 performance, which features are standing out, and what we expect in Q3 and Q4. We then talk about some recent Snapchat augmented reality partnerships, Gen X's level of adoption across social media, and which platforms Gen Z folks think have the most genuine influencers. Tune in to the discussion with eMarketer forecasting analyst at Insider Intelligence Nazmul Islam.
A possible World Series win right before the holidays kick off means the Boston Red Sox’s marketing team must be nimble and ready to pivot that enthusiasm into its holiday messaging. Watch Industry Voices: Holiday Preparedness with Red Sox CMO Adam Grossman to hear how the team plans out its marketing and engages fans throughout the year whether it's online or at Fenway Park.
The brain-computer interface startup received $205 million in a recent funding round. Though BCIs are on the rise, interfaces that require invasive surgery like Neuralink may face steeper adoption hurdles.
EU privacy regulators fined Amazon a record €746 million for alleged GDPR violations. The move marks an uptick in enforcement by Europe’s privacy regulators and may force tech firms to reevaluate their GDPR compliance.
Livestreaming ecommerce booms in China: Livestreaming ecommerce will account for almost half a trillion dollars by 2022, and established players will continue to see the most success.
Lifestyle brand consumers buy into sustainability: Environmental sustainability is much more top of mind for lifestyle brand consumers, but US consumers were among the least engaged in trying to be sustainable day to day.
Lloyds has closed its first major acquisition since going private in 2017 to benefit from Embark’s tech capabilities and innovate its retirement and retail wealth offerings.
The pull of Prime Day: Amazon’s shopping holiday outdid all competing sales events this year, with nearly half of US Prime Day buyers not participating in any other promotion during that time.
Influencermania: In our first-ever influencer marketing spending forecast, we predict the US market will grow by more than a third to surpass $3 billion this year.
The payments firm’s total payment volume hit a whopping $311 billion—and it will likely sustain that momentum as it dives deeper into BNPL and cryptocurrencies and builds out Venmo and its in-store payments business.
The UK-based neobank now offers app support for people making cross-border transfers between the countries. Its US division CEO spoke to Insider Intelligence about the feature and Revolut’s plans for a US-focused marketing push and expansion into Latin America.