Find out what marketers have learned amid the challenges of the last two years, and gain insight into the future of marketing talent, technology, and strategy. Plus, hear key “State of Marketing Leadership” report highlights from Drift’s Katie Foote, SVP, revenue marketing, and Mark Kilens, vice president, content and community.
Many marketers have yet to fully understand the Hispanic consumer: advertising and film remain two areas where inclusion remains an opportunity
Here’s how French fintechs raised $2.45B so far this year—the third-largest funding in Europe—and what it means for the UK’s top spot.
High-level departures spell more trouble for Facebook: The company’s long-time CTO will step down next year as Facebook addresses a flurry of negative press.
Disney+ weighs ads to reinvigorate user growth: A cheaper subscription tier could help broaden its audience domestically and internationally—and give marketers access to its strong brand and wealth of viewer data.
A financial planning platform for students will offer valuable tools to 17- to 24-year-olds and may win their long-term loyalty and retention.
Plaid picks chief privacy officer at a key moment: Sheila Jambekar, the first to fill this role at the open-banking provider, could help it adapt to the CFPB’s future industry regulation.
BofA does more with less in tech: It’s slashed tech and ops spending by about $2B over the past five years, shifting funds to new initiatives—and it’s still adding clients.
The majority of US adults aren’t in the habit of switching their primary bank. As of August, 77% have not moved their primary account to a new bank in the past five years, and just 8% have done so over the past year.
EV recycling could be a win-win for recycling startups and carmakers: Ford’s $50M investment in Redwood Materials creates a partnership to build a US-based battery supply chain.
The UK’s digital advertising industry weathered the pandemic remarkably well. Among the industry sectors we track, digital ad spending will rise across the board (which was not universal last year), but these patterns of growth will fluctuate wildly across categories.
Albertsons gets in on shoppable content early: While the US shoppable video market is still nascent, grocers are hopping on the trend now in the hope it will mature like China’s.
Apple is letting users show proof of vaccine through their Apple Wallet—an app they’re already spending more time in thanks to the pandemic.