BofA’s H1 patent-haul record outlines its business aims: The banking giant reported getting 221 patents approved in the H1 2021, in categories spanning artificial intelligence to mobile banking—which points at its top priorities going forward.
eMarketer was pleased to moderate a Tech-Talk Webinar featuring AppsFlyer’s Chad Greenleaf, senior vice president, client services, and Barak Witkowski, vice president, product, along with Stash’s Tyler Pennell, vice president, growth. Together they shared valuable lessons learned throughout the iOS 14.5 readiness process, where the industry stands now, and best practices for a privacy-centric future.
eMarketer was pleased to moderate a Tech-Talk Webinar featuring Jonathan Woodward, head of demand generation and account-based marketing (ABM) at Adobe Digital Experience Cloud, Americas. He discussed why A/B testing is such a powerful strategy for email marketers, and shared testing ideas you’ll want to tell your team about.
Consumer card purchases were up 24% in the first half of 2021, according to Commerce Signals’ Consumer Spend Tracker. This presents an opportunity for B2C marketers to tap into card transaction data to gain consumer and competitive insights, perform sales lift measurement, targeting, and more. eMarketer was pleased to moderate a Tech-Talk Webinar featuring Nick Mangiapane, CMO at Commerce Signals, a Verisk business.
The year 2021 marks a new era for retail and ecommerce. The pandemic drove a massive shift in almost everything digital, and while 2020 will remain an anomaly in terms of the frenzied pace of adoption, consumers’ new behavior is here to stay. Over the next five years, digital activities will continue growing from today’s accelerated base.
The demise of Apple’s HealthHabit app is a sign it may need to focus its health endeavors on what it knows best: devices. The tech giant’s health app has been scrutinized following untrustworthy results from a hypertension pilot—we outline the bigger picture of the company’s recent struggles in healthcare.
Google dismantles Google Health as Big Tech struggles to get their health endeavors off the ground: We unpack why Big Tech firms are having trouble operating as health tech firms.
Horizon Workrooms is the latest attempt to create a VR collaboration space for workers. Though Facebook’s sheer market size gives it an advantage, VR collaboration remains buggy, ugly, and likely years away from entering the mainstream.
Spotify is becoming a hub for more forms of audio: Investments into creator economy tools show that the music and podcast app wants to be the go-to destination for formats and listeners of all kinds.
Streaming services will have to go beyond video in order to stay competitive: As viewers question how cost-effective cord-cutting is, streaming services are thinking outside "business as usual" to retain customers.
he massive data breach exposed nearly 8M subs’ critical personal information and impactedmore than 40M others—this could rattle consumer trust in T-Mobile yet again amid US telecoms’ heated fight for 5G subscribers
On today's episode, we discuss how and why companies are offering cheaper subscription options, the effects of the delta variant, how ready folks are for a post-cookie future, the importance of reacquainting yourself with your customers, the cost of cord-cutting, how the pandemic changed the rhythm of our workdays, if it's possible to travel to every country, and more. Tune in to the discussion with eMarketer principal analyst Suzy Davidkhanian, senior forecasting analyst Peter Vahle, and analyst at Insider Intelligence Blake Droesch.
In Latin America, mobile commerce saw increased time spent as government-mandated lockdowns forced consumers indoors: Double-digit gains will continue through the end of the forecast period in 2025.
While the US will maintain its uncontested lead as the country with the most fintech unicorns, the next four biggest hubs will switch rankings. Here’s why.
Although BNPL is flourishing, intensifying competition might push providers into new global markets and sectors outside of traditional retail to sustain their growth.