Nielsen may be on the way out as the standard for TV ratings: The ratings firm could soon lose its accreditation, and new methods of measurement could reverse TV's declining ad spend.
Video games have become a major platform for music marketers: Games like Fortnite and Roblox are more popular than ever, and music labels are signing deals to promote artists in-game.
Regulators are finalizing rules that would limit the amount of data firms collect on Chinese users and require them to obtain prior consent. Though expansive, the rules won’t apply equally to government data abuse, and could ultimately be used to bring firms more in line with long-term government tech strategies.
Crypto exchange Bitpanda—which recently opened a B2B arm—raised $263M, as investors continue to target players that provide infrastructure to third parties.
We estimate that 1 in 8 digital ad dollars this year will be spent on impressions for ecommerce properties. This week, we discuss our forecast as well as Amazon's rise, which companies are most interesting to watch now, and what we expect as more upper-funnel ads appear in retail media. Tune in to the discussion with eMarketer senior forecasting analyst Eric Haggstrom and principal analysts at Insider Intelligence Andrew Lipsman and Nicole Perrin.
The retail giant’s new job opening for a crypto experts suggests it’s looking to enable crypto payment acceptance and build out its fintech business.
Kroo’s new banking license comes with limits: The fintech that aspires to be a banking challenger is now credentialed by the Bank of England and will operate during a restricted transition. The license gives the company product flexibility—and a shot at competing with UK neobanks.
Brex’s $50M Weav deal gives it new tech to deploy future products: The neobank’s acquisition of the API provider enables it to promote new offerings to its business customers—paving the way to make a play for their loyalty.
Twitter and other tech giants face corporate culture rifts: Reports of employee dissatisfaction at Twitter follow similar news from other major players, all during a tightening market for knowledge workers.
Neustar unveils tool to help brands minimize risk of third-party data loss: Given the delayed deprecation of third-party cookies, it remains to be seen whether marketers will hop on the opportunity or drag their feet.
A group of the country’s large banking players is hammering out a deal to jointly operate branches in underserved areas. If the agreement ends with more shuttered locations, it could prompt a backlash.
Salesforce announces Slack integrations: These are Salesforce’s first major moves with its flagship products since completing its $28 billion acquisition of the messaging platform.