Health insurers steer into the social determinants fast lane: Clover Health tapped ride-hailing app Roundtrip to improve access to transportation needs for its Medicare Advantage members—it’s joining a rank of other healthcare platers boosting transportation benefits

Google versus Roku continued: Following the removal of the YouTube TV app from Roku's Channel Store, Google has added the service to the main YouTube app.

Before the pandemic, linear addressable TV ad spending was soaring in the US, with annual growth rates of 50.7% in 2018 and 36.5% in 2019. But that spending increased by just 7.3% in 2020, amid advertising budget cuts in the TV industry.

To track or not to track? New data on iOS app tracking opt-in rates contradicts earlier estimates, but may ultimately offer a clearer glimpse into consumers’ real behavior.

Starbucks considers leaving Facebook: The coffee chain is reportedly dismayed by hate speech on its Page, and its possible departure may signal the dwindling importance of organic presences on large social platforms.

Twitter gets tips: The new Tip Jar feature caters to creators, who thus far have had few monetization options on the platform—but it could come at the cost of user experience.

The duopoly of Facebook and Google still dominates digital ad revenues worldwide, but a collective rival from the ecommerce industry is showing momentum.

On today's episode, we discuss what has stood out the most about Twitter's Q1. We then talk about Twitter's Scroll acquisition, what to make of its "Professional Profiles" test, and whether tipping via social media might catch on. Tune in to the discussion with eMarketer senior analyst Jasmine Enberg and forecasting analyst at Insider Intelligence Nazmul Islam.

From hand sanitizer and kid-sized masks to DIY craft ideas and an inclusive range of skin-tone crayons, Crayola thinks about its marketing in the context of products, experiences, and content. Watch Industry Voices Spotlight on CPGs with Victoria Lozano, executive vice president and general manager of Crayola, to learn how social media has amplified its mission.