eMarketer was pleased to moderate a Tech-Talk Webinar featuring Magith Noohukhan, a customer engagement evangelist at Braze, and Jean Thomas, CMO of Pomelo Fashion. They shared how to provide meaningful, relevant brand experiences using a variety of different technologies, including customer data platforms (CDPs) and analytics platforms.

Not being able to experience live sports at this time, US adults are turning to other alternatives. While these choices vary from sports documentaries to esports competitions, recent data from Morning Consult found that US adults are just as interested in news coverage of the pandemic’s impact on sports as they are on the games themselves.

eMarketer analyst Ross Benes and forecasting analyst Eric Haggstrom discuss what people in quarantine are watching. Will TV advertising dip? Which streaming services will gobble up new users? They then talk about Apple's new iPhone, how HBO Max plans to launch and empathy-led marketing.

eMarketer senior forecasting analyst Oscar Orozco joins global director of public relations Douglas Clark to discuss how the coronavirus pandemic is affecting eMarketer’s forecasts on time spent with digital video, including the role of connected TVs and smartphones.

Many US adults are willing to share certain private information, like health data or their location, in an effort to help stop the spread of the coronavirus.

In this Meet the Analyst Webinar, eMarketer principal analysts Jillian Ryan and Andrew Lipsman examined shifts in buying behaviors and trends since the pandemic began, as well as marketing strategies to employ and meet audience needs.

Snap Inc. reported strong gains in both users and revenues in its Q1 2020 earnings on Tuesday, despite growing concerns about the impact of the coronavirus on worldwide ad budgets. Here are three takeaways for advertisers.

US consumers are shopping online more as they continue to avoid brick-and-mortar. According to a recent eMarketer study conducted by Bizrate Insights, health, food and beverage purchases made digitally are seeing an uptick. Apparel, not so much.

eMarketer forecasting analyst Peter Vahle, senior forecasting analyst Oscar Orozco, and principal analysts Andrew Lipsman and Nicole Perrin discuss the who, what, where, when and why of podcast listening, and how advertiser approaches are changing. They then talk about Roku users viewing habits, tech to fight robocalling and Facebook's couples-only messaging app.

TV ad spending in the US will decline by between 22.3% and 29.3% in H1 2020, about $10 billion to $12 billion less than expected. Our previous forecast, completed on March 6, 2020, called for a 2.0% increase for the full year.

eMarketer principal analyst Andrew Lipsman discusses how the coronavirus pandemic will affect retail and the balance of power between Amazon and the competition. He then talks about eBay appointing a new CEO, 'Amazon Shipping' being put on hold and Le Tote and Lord & Taylor going online-only.

China's economy, and subsequently its ad market, will face ongoing challenges this year due to the effects of the coronavirus pandemic. However, history shows that programmatic advertising—the use of automation in the buying, selling or fulfillment of ads—is in a strong position to withstand such downturns.

eMarketer was pleased to moderate a Tech-Talk Webinar featuring Magith Noohukhan, product evangelist at Braze, and Neetika Bhargava, consumer marketing manager at IBM. They discussed today’s ideal marketing tech stack and how it can support more effective experiences across all of today’s customer engagement touchpoints.

eMarketer was pleased to moderate a Tech-Talk Webinar featuring Joe McCarthy, director of performance marketing at Klaviyo. He discussed how relevant and meaningful marketing experiences can build brand affinity, even when you can’t fulfill customer demand.

Despite the economic downturn brought on by the coronavirus pandemic, we estimate that US spending on digital video advertising still has the potential to increase by as much as 7.8% during H1 2020—or decrease by as much as 5.2% vs. H1 2019.