At least 11 US federal agencies are using facial recognition services from private companies with little or no oversight. Despite the growing patchwork of local and state laws, nothing short of a federal standard will work to hold these agencies, and their vendors, publicly accountable.
Back to class: US back-to-school ecommerce sales will grow more than 13% this year, even after last year’s spike, increasing their share of total back-to-school sales this season.
The gaming gender gap: The number of male teens who found in-game ads the most captivating was more than triple that of female teens, though this may be the result of female preference for mobile over PC and console gaming.
eMarketer was pleased to moderate a Tech-Talk Webinar featuring Merkle’s Shirli Zelcer, head of analytics and data, Scott Nuernberger, senior vice president, analytics, Amanda Gessert, analytics solution lead, and Alice Harmon, senior director, customer analytics, health. They shared how analytics ensures a systematic means of evaluating outcomes, and improving the overall process.
In this Meet the Analyst Webinar, Nicole Perrin, eMarketer principal analyst at Insider Intelligence, offered her perspective on the latest privacy developments, and shared best practices for advertisers to understand and reach audiences.
The insurtech, which matches insurers so they can offer additional products, raised $180M as it tackles its next growth opportunity—embedded insurance.
Revolut could up user engagement with cash prizes: The neobank is urging UK customers to enter prize drawings by garnering points linked to app activities—using gamification to build engagement and provide data for future programs.
Attack of the clones: Now that most major social platforms have a TikTok-like feature, each is exploring different ways to use short-form video to further their longer-term goals.
Policy change: Pinterest banned all advertisements that contain weight loss imagery and language in an effort to protect the mental health of its users.
That's a wrap: WarnerMedia and ViacomCBS concluded their upfront negotiations this week, seeing strong demand and historic price hikes.
Marcus UK users get interest rate bumps: Goldman Sachs is giving its UK direct bank customers higher interest rates on two savings products—in return, the bank gets a shot at more users for cross-selling.