On today's episode, we discuss why paid newsletter subscriptions are having a moment, the competitive advantages of the biggest players, and why marketers should (or shouldn't) get involved. We then talk about HBO Max's upcoming ad-supported offering, whether Microsoft buying Discord makes sense, and the real problem with password sharing. Tune in to the discussion with eMarketer analyst at Insider Intelligence Nina Goetzen.
Snapchat duets Duets: Remix is the app's answer to TikTok’s Duet feature and will likely roll out to Spotlight, as competition among the short-video venues heats up.
Funding in bio: Linktree, the premier link-in-bio service among influencers and creators, raised $45 million in series B funding, as the rise of social commerce fuels its user growth.
Ad-supported streaming is on the rise: New data shows ad-supported viewership was up compared with other OTT services in 2020, opening up more inventory for linear TV budget shifts—and that trend is likely to only continue in 2021.
Brands encouraging vaccinations is seen as a positive: New data shows that the expectation for brands to wade into the conversation when it comes to sociopolitical issues extends to vaccines, too—most US adults said they support brands that offer such input.
The redditors are going to Canada: The social media company’s new office in Canada marks its second major international expansion after the UK and signals the start of a long-term investment in the market.
The Washington Post’s international breaking news push: The publisher expanding its international news coverage could draw in new advertisers if it diversifies and scales audiences in non-US local markets.
eMarketer was pleased to moderate a Tech-Talk Webinar featuring Jonathan Woodward, head of new business, demand generation at Adobe Experience Cloud, Americas. He discussed how marketers can capitalize on ecommerce’s unprecedented growth by improving the customer experience.