Sonika Patel, vice president of marketing at Danone, shares how the brand built a value-based community rooted in health and wellness during the pandemic lockdowns, and offers advice for female marketers. Watch Industry Voices, a conversation between Sonika and Marissa Coslov, vice president of business development at Insider Intelligence, in celebration of Women’s History Month.
The App Store gatekeeper may need a new status: New EU and UK probes into Apple may finally force the company to rethink some of its more stringent App Store policies.
Snap and Gannet are focusing on home: The ad partnership geared toward local communities will benefit both companies in their current commitments.
Streamers battle for sports rights: Media companies are hinting at new plans to use live sports to drive streaming subscriptions, which could grow the audience of sport fans who can be targeted through digital channels.
Brave is one a handful of emerging contenders poised to take on Google’s search dominance by putting user privacy first.
On today's episode, we discuss Twitter's "Super Follows" and "Communities" features, what annoys online shoppers, whether a foldable iPhone is coming, if Paramount+ can fit into people's media diets, Instagram's new Live Rooms offering, where to find a true wonder of the world, and more. Tune in to listen to the discussion with eMarketer principal analysts Jillian Ryan and Yoram Wurmser, and analyst at Insider Intelligence Blake Droesch.
Pinterest capitalizes on video gains: Following accelerated digital video behaviors, the company announced new video ad tools for brands at its first advertiser summit.
Twitter begins testing shoppable tweets: It's risky to introduce ecommerce features while making several massive platform changes, but Twitter has little choice if it wants to keep up with other social giants that are already well ahead in the social commerce race.
Online grocery took off dramatically in 2020 as a result of the pandemic; that’s no surprise to anyone. According to our estimates, food and beverage was by far the fastest-growing ecommerce category in the US in 2020. Given its low penetration and high sales growth, digital grocery is the next big opportunity in ecommerce.