FLoCs get their first run in the real world: Chrome has officially rolled out testing of its newest privacy-based tracking tool to marketers who are anxious to see whether the cohorts can live up to Google’s hype.
Twitter will let brands advertise alongside wholesome content: The platform is rolling out a series of topics that brands can sponsor in a separate space from more sensitive content.
eMarketer was pleased to moderate a Tech-Talk Webinar featuring Salesforce Datorama's Rebecca Haly, director, customer success, Compare the Market’s Travis Naughton, head of marketing technology and analytics, and Grab’s Asha Gourinath, performance marketing and CRM lead, growth markets. They discussed how APAC marketers have had to pivot their strategies and accelerate digital transformation due to the coronavirus pandemic.
In this Meet the Analyst Webinar, Nicole Perrin, eMarketer principal analyst at Insider Intelligence, explained our latest forecast of US ad spending and the trends driving it.
LinkedIn joins the race against Clubhouse: The platform is the latest to announce its own live social audio feature. It could stand out in the audio wars by focusing more heavily on structured events like conferences and webinars, which would also help it attract B2B marketers.
There’s no doubt that grocery shopping habits have changed over the past year, with more consumers trying online options for the first time. This year, US online grocery sales will surpass $100 billion, to make up 12.4% of the country’s ecommerce sales.
How much wealthier are boomers than younger generations?