Ten states sued Google for allegedly monopolizing the digital ad market, a complaint long held by publishers and advertisers, but it could be years before anything comes out of it.
WarnerMedia has reached an agreement with Roku to distribute HBO Max on its platform ahead of its new film release strategy in a bid to boost subscribers.
In China, an estimated 889.5 million people—97.3% of all internet users—will visit social networks at least monthly in 2020.
Most media buyers’ budgets will remain pliable in 2021, which will translate into a focus on flexible channels and strategies.