eMarketer vice president of forecasting Monica Peart shares her insights on how the coronavirus pandemic is affecting our US TV ad spending forecasts. This episode is hosted by global director of public relations Douglas Clark.
With the coronavirus pandemic leading to a significant economic slowdown, we’re providing updated guidance to our clients about what we expect for ad spending during the first half of this year.
New polls on consumer responses to the coronavirus pandemic reveal that when it comes to fear, finances and boredom, generational stereotypes may not hold true.
Over the past few weeks, retailers have closed their stores indefinitely as the coronavirus continues to spread in the US. Many brands, like athletic apparel seller Vuori, have shifted their focus to ecommerce and social media channels to stay connected to customers. We recently spoke with Vuori's founder, Joe Kudla, about his company's direct-to-consumer (D2C) beginnings, as well as its ongoing efforts during the pandemic.
eMarketer senior analyst Paul Briggs, principal analyst Mark Dolliver and senior analyst Bill Fisher discuss how trust in the media is changing in the US, UK and Canada. They then talk about brands repurposing sports budgets, the English Premier League considering a direct-to-consumer streaming service and how advertisers' messaging tone differs between countries.
eMarketer principal analysts Mark Dolliver, Andrew Lipsman and Nicole Perrin discuss lessons that businesses can take from the last recession and the effect it had on ad spending. How will digital hold up? Which channels are advertisers pulling back from? Will the US stimulus package help? They then talk about what consumers will likely spend less on if they lose their jobs, why Twitter will now allow COVID-19 ads and the knock-on effects of moving Amazon Prime Day.
As the coronavirus outbreak continues and the federal government extends social distancing recommendations, people are spending more time on their phones, but advertisers are most likely going to be spending less money on mobile advertising.
Some consumers are refraining from buying items they might have been eyeing before as a result of the coronavirus pandemic, particularly big-ticket purchases. According to March 2020 GlobalWebIndex data, nearly a third of US internet users ages 16 to 64 have delayed booking any vacations.
Just as consumers have shifted the way they shop and what they buy during the COVID-19 pandemic, business buyers are also altering how they spend their dollars. We already noted just how much media buying will change because of the coronavirus outbreak, but there are several other categories of spend that B2B buyers will alter as the virus and the economic fallout progresses worldwide.
eMarketer principal analyst Nicole Perrin looks at what consumers expect to see from brands during the pandemic. She then discusses Google now allowing COVID-19 ads to run on its platforms, the T-Mobile and Sprint merger being finalized and how radio has been performing recently.
The last US recession—which lasted from December 2007 to June 2009—resulted in two straight years of US ad spending declines. As the coronavirus spreads worldwide more than a decade later, the US faces what looks like another economic downturn.
Juan Lavista, LATAM marketing and insights head at MercadoLibre Advertising, speaks with eMarketer vice president of business development Marissa Coslov about the ecommerce technology firm's response to the coronavirus pandemic, how marketers are adjusting their advertising campaigns in the wake of the crisis, and the most searched products in Latin America. Made possible by Salesforce.
eMarketer was pleased to moderate a Tech-Talk Webinar featuring Pepperjam CMO Maura Smith. Maura dove into the company’s recent survey results from top marketers to level-set the perceptions of affiliate marketing and the proven value the channel consistently brings.
While the COVID-19 pandemic is creating a major drag on the global economy, it’s helping to accelerate the development and commercialization of several emerging technologies that have, until now, received lukewarm public and/or government support.
In less than two weeks' time, the coronavirus pandemic completely changed the ways in which millions of UK residents grocery shop and order food. On March 20, Prime Minister Boris Johnson ordered cafes, bars and restaurants to close for eat-in customers; three days later, all residents except workers in essential jobs were told to stay home as much as possible, going out only for groceries, medical needs or solo exercise.