Melissa Burdick, co-founder and president of Amazon ad buying technology provider Pacvue, joins host Nicole Perrin to explain Amazon's ad products and shares how the ongoing crisis (including logistics difficulties) is changing advertising on the ecommerce marketplace.
Brands are pulling or pausing their ad spending as the COVID-19 crisis puts a strain on their businesses, but new research shows that consumers may not want them to stop advertising altogether.
With the coronavirus pandemic leading to a significant economic slowdown, we’re providing updated guidance to our clients about what we expect for ad spending during the first half of this year.
With the coronavirus pandemic keeping most people worldwide at home, media consumption is up. But with an economic slowdown crashing markets and supply chains disrupted by the virus, many advertisers are pulling or pausing spend—meaning increases in media engagement aren’t translating into increased ad revenues.
More retailers are prolonging their return policies and encouraging consumers to continue sheltering in place and practice social distancing during the coronavirus pandemic.
eMarketer sales executive Michael Bruckenthal, junior analyst Blake Droesch, forecasting analyst Eric Haggstrom and director of corporate accounts Brandon Galindo discuss how esports is changing since the coronavirus pandemic. How successful have the gaming tournaments been, what's happening with gaming engagement and what do advertisers need to know? Then Blake and Eric talk about Instagram 'Co-Watching' and simultaneous streaming, the buying/discovery ratio and Snapchat Stories on other platforms.
eMarketer forecasting analyst Eric Haggstrom, vice president of forecasting Monica Peart and principal analyst Nicole Perrin discuss the latest revisions to our US ad spending forecasts. They then talk about Twitter sharing more information with advertisers, social distancing ads showing up in games and Microsoft's digital-only events commitment.
US spending on search advertising will decline by between 8.7% and 14.8% in H1 2020. That’s about $6 billion to $8 billion less than we expected. Our previous forecast of US digital ad spending, completed on March 6, 2020, called for a 14.4% increase in search ad spending for all of 2020.
Sarah Personette, vice president of global client solutions at Twitter, speaks with eMarketer vice president of business development Marissa Coslov about the company’s response to the coronavirus pandemic, including what’s behind its latest ad policy update, usage trends and how it's helping brands pivot their campaigns. Made possible by Salesforce.
Many local businesses are feeling the brunt of the coronavirus pandemic. More than a third of local marketers worldwide said they’re losing customers as a result of COVID-19, according to a March 2020 survey from BrightLocal.
eMarketer was pleased to moderate a Tech-Talk Webinar featuring Merkle's customer analytics team, Beth Sanville, vice president, Shirli Zelcer, COO, and Jordan Cardonick, senior director. They discussed today’s disrupted customer journey and how marketers can elongate the funnel until customers are ready to buy once again.
Since early March, the coronavirus crisis has posed an unprecedented threat to the retail industry across Western Europe. In most countries, only retailers that sell food, drugs and other essential items can do so in physical stores.
Despite telemedicine having relatively low adoption rates in the past, interest in remote physician care has risen as the coronavirus pandemic and social distancing continue.
The logistics space has changed quite a bit in the nearly two decades that Brie Carere has worked at FedEx, thanks in large part to ecommerce.
eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and senior forecasting analyst Oscar Orozco discuss the arrival of video streaming platform Quibi, what the lasting effects of COVID-19 might be, YouTube's own TikTok, NBCUniversal cutting back on ads, what sports viewers are now watching, what happened in a small Alaskan town in 2002 and more.
In this episode hosted by eMarketer global director of public relations Douglas Clark, vice president of forecasting Monica Peart sheds light on how the coronavirus pandemic is affecting eMarketer’s traditional ad spending forecasts.
eMarketer is pleased to moderate a Tech-Talk Webinar featuring Magith Noohukhan, a customer engagement evangelist at Braze, and Jean Thomas, CMO of Pomelo Fashion. They will share how to provide meaningful, relevant brand experiences using a variety of different technologies, including customer data platforms (CDPs) and analytics platforms.
eMarketer was pleased to moderate a Tech-Talk Webinar featuring Duane Forrester, vice president of industry insights at Yext. He shared how brands can leverage natural language processing (NLP) and intent marketing to build a responsive, intuitive search ecosystem.