The video game industry had its most active two weeks in 2020 in November, spending more than $45 million on advertising in the US to capitalize on the excitement over the Playstation 5 and Xbox Series X launches.
The pandemic has shifted the grocery landscape this year, accelerating digital groceries faster than we previously anticipated. Kroger—who’s digital investments over the years have helped the company navigate amid the pandemic—will see its ecommerce sales surpass $11 billion this year, growing over 79% in 2020.
While email may not be changing as rapidly as some other digital disciplines, it evolves nevertheless. Gone are the days when a best-in-class marketer could rely on batch-and-blast techniques, where 100% of a brand’s email distribution list received emails that were 100% identical. Opportunities abound particularly in the realms of personalization and testing.
Disney+ will have nearly 85 million US viewers in 2021, and its low price and regular releases will keep it growing into the future.
Walgreens joins other retailers in launching a retail media network to capitalize on the growth of ecommerce channel ad spending, which will increase 38.8% this year to $17.37 billion.
FreeWheel will now lead ad decisioning across all NBCUniversal properties, removing limits placed by the fragmentation of platforms and ad technology.
eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch, vice president of content studio Paul Verna, and senior analyst at Insider Intelligence Sara M. Watson discuss how social media might (actually) be regulated, social commerce, the ceiling for Disney+, Snapchat rolling out TikTok competitor "Spotlight," Spotify testing Snapchat-like Stories, Facebook paying UK publishers for news in 2021, why you should never trust a raven, and more.
Amazon is reportedly acquiring podcast producer Wondery, another aggressive push into podcasting after the retailer began streaming podcasts on Amazon Music recently.
Business Insider Intelligence research analyst Daniel Keyes and eMarketer principal analyst at Insider Intelligence Andrew Lipsman discuss what shopping will look like next year: How quickly shoppers will return to stores, which brick-and-mortar stores will be left, and what the most popular payment methods will be. They then talk about consumers losing patience with Peloton, what shoppers want from returns experiences, and Facebook's new live in-app shopping feature.