A B2B company’s brand does a lot of heavy lifting. It is the embodiment of who the company is, what it stands for, and how it will serve its customers, employees, and (in a more grandiose fashion) its industry and society.
Why retailers may want to double-check customers’ debit cards
Roku takes a bite out of Nielsen: Roku bought Nielsen's advanced video ad segment, allowing marketers to target users watching linear TV on Roku. In exchange, Nielsen will get access to Roku's user data to improve its ratings system.
In yesterday's live podcast (broadcast on Clubhouse), we discussed the audio social network movement: the advantages, disadvantages, key players, and what marketers should consider. Tune in to the discussion with eMarketer principal analysts Debra Aho Williamson and Jeremy Goldman, and forecasting analyst at Insider Intelligence Peter Vahle.
Etsy more than doubles sales in 2020: Overall ecommerce sales skyrocketed during the pandemic, but that's not the whole story—much of Etsy's success comes from its focus on small businesses, which will help it keep growing strongly even after the pandemic.
A new agency review: Walmart is reportedly in the market for a new advertising agency to oversee its estimated $600 million US advertising budget.