Recent data privacy regulations have forced app publishers and brands to provide clear descriptions on how and what location data they collect, but many have already embraced transparency.
Today’s kids are more digital than previous generations at the same age. But, while digital video is certainly an important part of kids’ media diet, we estimate that just over half of those ages 11 and younger (52.4%) will be digital video viewers this year. TV penetration is still much higher (close to nine in 10), although time spent is declining.
Relating to and connecting with teens—the core of Gen Z—can be confusing. For marketers, reaching this cohort starts with understanding how and where teens spend their time.
The 2019 holiday season saw several retail segments outperform the average, in addition to some underperformers.
eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and vice president of content studio Paul Verna talk about why Casper wants to sell sleep, the Oscars' viewership, whether Uber can make money, a new FTC, cashless shops, driverless deliveries, who pandas belong to and more.
Retailers are well aware of consumers' desire to shop in the most effortless ways possible, but several in-store pain points continue to hinder such experiences, according to an October 2019 survey from Capgemini.
Forecasting analyst Eric Haggstrom joins host Nicole Perrin to talk takeaways about Alphabet's Q4 earnings, which revealed YouTube ad revenues and Cloud revenues as line items for the first time. They also discuss how the largest digital ad seller is facing an investigation into its dominant market position.
Younger generations are more likely to buy products based on influencer recommendations, as well as consider them reliable. However, these demographics still see influencers as less trustworthy than other sources.
eMarketer principal analyst Mark Dolliver and vice president of research Jennifer Pearson discuss the wonderful world of online dating. Who's on which platforms? What do people like and dislike about it? They then talk about Valentine's Day spending, "OK Boomer" age discrimination and the link between smartphones and mental health.
Industry Insights: CES. In January, more than 175,000 tech enthusiasts gathered at CES 2020 in Las Vegas for a preview of the world’s most exciting new products. eMarketer spoke with speakers at this year’s event about their takeaways and predictions for 2020.
Consumers in the US are planning to spend roughly $196 on Valentine’s Day this year, an increase of 21% over 2019, according to research from the National Retail Federation (NRF).
eMarketer was pleased to moderate a live Tech-Talk Webinar featuring ChannelAdvisor's Mike Shapaker, CMO, and Izabela Catiru, product marketing manager. They walked you through a series of practical tips that will enable you to review and address the maturity of your product data.
eMarketer was pleased to moderate a live Tech-Talk Webinar featuring Anne-Queline Keller, senior solutions marketing manager for retail and manufacturing at Alteryx. She discussed how to use customer sentiment analysis in your next retail campaign, and was joined by Data Meaning’s Andrew Kim, senior manager, and Erik Mitchell, strategic retail consultant.
eMarketer was pleased to moderate a Tech-Talk Webinar presentation featuring BlueConic's Cory Munchbach, chief operating officer, and Sean Gouldson, director of solutions consulting. They shared how to liberate your data from the confines of a marketing cloud and realize the value of your first-party data and marketing tech stack.
US digital political ad spending will hit a record high for the 2019/2020 political cycle, crossing the $1 billion mark for the first time ($1.34 billion), as a larger number of highly engaged voters are expected to donate to the candidates of their choice in this year’s presidential race.
For Alexandra Waldman, launching Universal Standard was a no-brainer. She struggled to find clothes that fit her size-20 frame—even something as simple as a T-shirt that didn’t have a puppy or a "live, laugh, love" affirmation on it.