Instacart's ad biz heats up: The company is beefing up its retail ad network with new investments and hires, which could help it become one of the biggest retail media networks behind Amazon and Walmart.
On today's episode, we discuss whether Disney+ can overtake Netflix as the top streaming service and how important subscription bundles will be in the future. We then talk about which of the streaming platforms is winning the "original" and "exclusive" content battle, Netflix's free content strategy, and AT&T's plans for DirecTV. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Ross Benes.
Target's ecommerce boom: Target posted strong growth in Q4 with the company emerging as the fastest-growing retailer by ecommerce sales in 2020.
Walmart's new partnerships: The company is adding three new partners to support the development of Walmart Media Group in a bid for the budgets of small and medium-sized advertisers.
At-home fitness goes big: Three at-home and digital fitness companies spent more than $280 million last year and are set to spend even more in 2021.
eMarketer was pleased to moderate a Tech-Talk Webinar featuring Amobee's Max Knight, vice president, analytics, along with H&L Partners’ Jeremy Cobb, programmatic media director, and Tim Schatz, analytics director. They shared real use cases and success stories to demonstrate how common metrics can benefit decision makers.
The worldwide ecommerce boom of 2020, driven by social distancing measures made necessary during the pandemic, has helped Shopify become the most valuable company in Canada—and by a wide margin. It first achieved this milestone in May 2020, surpassing the Royal Bank of Canada, the country’s biggest bank. The ecommerce software company’s market cap reached a peak of more than $180 billion just ahead of reporting Q4 2020 earnings in mid-February this year.
In this Meet the Analyst Webinar, Jeremy Goldman, eMarketer principal analyst at Insider Intelligence, covered the top trends in the CX world that winning brands must embrace to stay ahead.
A B2B company’s brand does a lot of heavy lifting. It is the embodiment of who the company is, what it stands for, and how it will serve its customers, employees, and (in a more grandiose fashion) its industry and society.