Magnite furthers its CTV plans: The company aims to become the largest independent connected TV (CTV) advertising platform through its Spot X acquisition.
Peloton’s strong holiday season: The at-home fitness company reported quarterly revenue growth at a 128%, but whether this growth can be sustained in a post-pandemic environment is unclear.
Inbox zero versus email advertising campaigns
Live, audio-first platforms will likely have to have to address content moderation challenges with AI-enabled transcription and captioning tools.
YouTube's living room ambitions: YouTube is rolling out a new hub for premium sports content and expanding the geographic reach of its YouTube Select offering in a bid for CTV ad budgets.
Walmart pushes self-sufficiency: The retail giant will bundle new technology into its upcoming self-serve ad tool as it catches up with Amazon in the digital ad space.
McDonald’s seeks some loyalty: The company is gearing up to launch its MyMcDonald's Rewards program nationwide this year, following more than six months of testing.
eMarketer was pleased to moderate a Tech-Talk Webinar featuring Steelhouse's Alexa Tierney, director of customer success, for this Tech-Talk Webinar. She explored why advertisers are shifting budgets and reprioritizing CTV’s strategic role.
TV ads are still playing to win