Snapchat's rapid growth this year will be driven largely by older users, as the app has already achieved more than 80% penetration among younger users.
GroupM estimates that digital will make up 51% of total US ad spend, a rare “bright spot” that has been a boon for Google, Facebook, and Amazon.
Amazon’s ad revenues along with its retail sales have increased as consumers continue to shift to ecommerce at elevated rates.
US adults share a variety of personal finance concerns amid the pandemic-induced recession.
The programmatic ad market in Canada will be flat in 2020, but it still makes up more than four-in-five digital display dollars, per our latest ad spending forecast. The pandemic’s impact on overall ad spending was evident in stagnant programmatic digital display ad spending, which is expected to grow just 0.6% in 2020 after several strong years of growth.
The Interactive Advertising Bureau (IAB) released a set of metrics to measure podcast performance, and the increase in measurement and targeting ability could help attract more ad dollars.
Digital Gaming: While spending on digital games over Black Friday weekend was down year over year (YoY), spend was spread out over the year, driven by the pandemic and rise in gaming subscription services.
Singles' Day, which took place last month, registered another record-breaking year. Annual sales growth on leading ecommerce platforms Alibaba and JD.com rose 85.6% and 32.8%, to RMB 498.2 billion ($72.1 billion) and RMB 271.5 billion ($ 39.3 billion) respectively.
Though US law requires most public and private companies to make their websites and digital experiences accessible to people with disabilities, many are still missing the mark. But as the pandemic forces more people to work, study, shop, and conduct business online, it is empowering the disability community. Brands are turning to new technology and inclusive design to boost accessibility and extend their outreach.
Best Buy and Target will more than double their ecommerce sales this year, as they have proven that using brick-and-mortars for online order fulfillment is a successful tactic.
Facebook’s acquisition of customer service platform Kustomer could provide businesses with more data and help build consumer confidence as social commerce slowly gains traction.