Instagram will exceed 1 billion users worldwide in 2020, a milestone originally predicted for 2023, as increased screen time and ecommerce activity drive growth.
Snapchat is looking to build on the strong spending from mobile app advertisers this year with its new performance-oriented offerings.
Radio: SiriusXM’s incoming CEO is considering a new ad-supported direction for the satellite radio service, but radio ad spending growth will be negative after rebounding next year, so this may not be the savviest move.
Sonika Malhotra, co-founder and global brand director of Love Beauty and Planet, speaks with eMarketer vice president of business development Marissa Coslov about the beauty brand’s marketing priorities, from building trust with its customers to making sustainability accessible.
\NBCUniversal is further diversifying into the beauty world, signing a deal with beauty brand Volition to have NBCU talent create beauty products—capitalizing on the celebrity beauty craze.
The food and beverage category is seeing the biggest gains in retail ecommerce sales growth this year as more consumers have gotten comfortable shopping online amid the pandemic. Over the past few months, Kellogg’s has also experienced this digital growth and implemented ongoing efforts to adapt to the rapidly changing retail environment.
People with disabilities make up a large, but diverse and underserved, segment of the US population. According to recent statistics from the CDC, 67 million adults in the US—or 26% of the population—report living with at least one type of disability.
Sports postponements and broader cord-cutting trends will slow the growth of addressable TV ad spending to just 4.3% this year, but election-related ad targeting will keep the format growing.
Nielsen announced it will be rolling out a cookieless identity resolution system next year, which is especially important for marketers looking to measure their ads as third-party cookies are phased out.