On today's episode, we look at how awards shows are doing and hand out some pretend awards of our own: "Must-Pay-Attention-To Video Streaming Platform," "Traditional Media Dark Horse," "Standout Brand/Company/Advertiser of the Year," and more. Tune in to the discussion with eMarketer principal analysts at Insider Intelligence Jeremy Goldman, Nicole Perrin, Jillian Ryan, and Debra Aho Williamson.
Latin America’s accelerated shift toward ecommerce: Brazil’s Shopify equivalent, Nuvemshop, is hoping its new direct-to-consumer (D2C) and small and medium-sized business (SMB) options will give merchants more control of the entire consumer journey.
Wildly speculative auction prices for everything from the first tweet to virtual real estate suggest the blockchain hype is getting out of hand.
On today's episode, we discuss representation in advertising: What does it mean to ban the concept of "normal," how are some advertisers pivoting toward realism, and how are demographic groups being portrayed in ads? Tune in to listen to the discussion as eMarketer senior analyst Bill Fisher hosts senior analyst Jasmine Enberg, research director Matteo Ceurvels, and senior researcher at Insider Intelligence Man-Chung Cheung.
Social networks will reach almost full penetration among adult Gen Zers this year, or 99.0% of users ages 18 to 24. The next-highest penetration rate will be among the 25-to-34 age bracket, younger millennials, at 90.9%.
TikTok gives brands even more resources: The platform rolled out two key features that help businesses better engage with consumers and understand what performs well on the app.
Kidstagram is coming: Instagram’s new, 13-and-under app will help protect kids—and protect the company from legal peril. It could also be a way for the app to attract younger users, especially since it’s losing ground to TikTok and Snapchat among Gen Zers and younger.