eMarketer was pleased to moderate a Tech-Talk Webinar featuring Litmus' Cynthia Price, vice president of marketing, along with Epsilon’s Nicole Eaton, vice president, group accounts, and Proactiv’s Dave Sims, head of customer experience. They discussed tried and tested strategies for creating high-performing email onboarding programs.
On today's episode, we discuss how LinkedIn is evolving, how successful its creator initiative can be, whether its upcoming social audio platform can compete with Clubhouse, and how user growth and ad revenues are performing. We then talk about whether we can expect nearly all events this year to be virtual, making B2B events more appealing, and how robots can make our lives easier in the office. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Jillian Ryan.
Older consumers may recall the iconic Bounty TV commercials featuring “Rosie.” But to attract Gen Z, Procter & Gamble is taking its messaging to digital channels. Watch Industry Voices Spotlight on CPG with Janette Yauch, brand vice president of Bounty and Puffs at P&G, to learn how it’s leveraging Twitch and TikTok.
Extended reality (XR) technologies are still mostly related to gaming, entertainment, and social media, but their applications are evolving quickly as more consumers and businesses test out immersive experiences.
Latino-focused Fortú rolls out with support from SoFi, LendingClub: Fortú will serve un- and underbanked US Latinos—and it has the opportunity to gain traction by initially targeting underserved consumers within a market of around 60 million Latinos.
Google’s update to Google Pay includes enhancements to its Google Plex bank account—as big tech companies dive into banking, it jeopardizes the value proposition of digital-only banks like Chime and Varo.
CVS facilitates vaccination efforts for US employers—but it might have missed the boat: CVS’ Return Ready program is connecting US employers with vaccination sites to turbocharge their return-to-work plans—which will be key as businesses reopen to the public.
US Senate tries to knock down telehealth barriers: 50 US senators reintroduced the CONNECT Act in an effort to make pandemic-era telehealth flexibilities permanent—which should help boost healthcare access in the US.
What to look out for at the NewFronts: CTV and social video will shine at this week's digital upfront presentations, as both formats have grown rapidly over the past year.
YouTube TV feels Roku's heat: The two were unable to come to an agreement ahead of the end of their distribution agreement last Friday, and the results of the face-off could be an indicator for future digital-carriage scuffles.
Nielsen hopes to increase podcast ad effectiveness: The measurement company rolled out a new way for marketers to examine the success of their ad campaigns when it comes to brand lift and memorability.