The share of connected cars in the US and Europe will surpass 90% by 2035, presenting further opportunities for marketers.
eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch, and vice president of content studio at Insider Intelligence Paul Verna discuss whether WarnerMedia just killed movie theaters, why Salesforce is buying Slack, why Facebook's buying Kustomer, the first few cases of Facebook's Oversight Board, Nielsen readies to change its TV ratings, shopping carts on WhatsApp, how much cash can fit in your pocket at once, and more.
Twitch announced a big update to its community guidelines and content moderation efforts, overhauling its policies surrounding harassment and hateful conduct.
The number of Snapchat users in India will grow 106.9% this year, driven largely by the pandemic and users migrating to the platform after the TikTok ban.
Brand Marketing: A new minimovie starring Mario Lopez as KFC’s iconic Colonel Sanders is drawing attention across social in an enjoyable example of out-of-the box marketing from a legacy brand.
Since the pandemic, mobile gaming in China has picked up: In Q3 2020, growth in mobile game users spending accelerated by 32.5% year-over-year (YoY) to RMB 50.85 billion, compared with a 7.8% increase a year earlier, according to gaming research institute CNG.
The number of monthly Instagram users in Western Europe will rise by 17.0% in 2020 to 132.8 million. That’s more than three times higher than the growth rate we had predicted before the pandemic (5.2%) and equates to 19.3 million new users from 2019.