Tubi to roll out originals: As it works to keep its audience's loyalty amid a congested landscape, the AVOD will roll out a variety of original content even though the majority of its content will remain licensed.
In this Meet the Analyst Webinar, Nicole Perrin, eMarketer principal analyst at Insider Intelligence, examined the biggest challenges in ad measurement and revenue attribution today, and how marketers are confronting them.
The proliferation of streaming services, and the fracturing of content libraries, will ultimately force consumers in Latin America to decide which platforms they value most. This will also create a unique opportunity for cheaper and free ad-supported platforms to swoop in and gain market share among the more price-conscious consumers.
App subscriptions overtake one-time purchases
Auto insurance customers shopped around more than ever amid the pandemic, causing a 3% increase in their migration to the five biggest US insurers—here are two ways insurtechs can fight back.
Wealthsimple hits 2M Canadian users amid neobanking push: The Canadian fintech reached a user threshold as it hit a CAD$5 billion valuation from its latest funding round—positive signs that it could become a significant player despite the challenges in its home market.
A key UK pandemic SMB loan program turns 1: The Bounce Bank Loan Scheme provided £46.53 billion ($59.67 billion) to strapped businesses and offered neobanks a chance to grow their books—but lenders now have to deal with repayments and keeping the borrowers.
Employers are drowning in healthcare costs—digitized benefits packages can help
SPACs and bankers have reportedly approached Omada about making a public debut—underscoring how rapidly the digital therapeutics space has transformed over the past year as companies test international waters.
Twitter boosts local news, promotes Spaces: The platform is running a massive national ad campaign encouraging people to pay more attention to local news and local journalists—and it's facilitating the use of the new Spaces feature, among others, to further spur interest.
Connected TV (CTV) advertisers have a new major player: Magnite has officially acquired SpotX, and it plans to commit two-thirds of its business to digital video advertising, with 50% of that going to CTV.
Social audio for Instagram: The social platform is implementing a new user capability to go Live with audio only.